OUR GREATEST ASSETS

Bill Gehrman

Founder & CEO

Bill is a zealot for both strategy and creativity. Prior to launching En Route in 2007, Bill served as Director of Marketing for the Philadelphia Convention & Visitors Bureau where he developed and implemented campaigns to generate convention bookings and inbound tourism. Passionate about the community and economic impact that tourism and the arts have on destinations, Bill has worked with city, county, and state destination marketing organizations to develop product development and marketing campaigns. He has been involved in numerous large-scale events, including the 2000 Republican National Convention, the 2016 Democratic National Convention, and 2018 Sail Philadelphia Tall Ships Festival. Bill has served on numerous civic boards and founded the Independence Business Alliance, Greater Philadelphia’s LGBT Chamber of Commerce. A Philadelphia native, Bill holds an advertising degree from Syracuse University’s S.I. Newhouse School of Public Communications.

Tracy Buchholz

Senior Director of Public Relations

A top-tier communications professional with an impressive track record of entertainment, community, and non-profit public relations, Tracy bring passion and sincerity to her media relations efforts and leads En Route’s earned media campaigns. Producers and journalists rave about Tracy’s responsiveness, creativity, and attention to detail that make stories come to life across print and broadcast media. She has shared best practices with audiences at the PA Conference for Women, Temple University, Tech in the Commons, and the University of Pennsylvania, and her photography has been published in Philly Current magazine, PhillyVoice, and Smoky Mountain Living. She is a proud graduate of Temple University and an avid outdoors adventurer.

Kayhan Ongun Ҫelik

Content Manager

A highly-trained digital media aficionado with intercontinental experience, Kayhan provides a prolific yet detail-oriented approach to content and social media. After graduating from New York University, he has worked with multiple global brands in a wide range of industries and has found success assisting them in their pursuit of online recognition. Combining technical expertise and creativity, Kayhan presents versatile solutions for clients in the online media landscape.

Billy Cook

Senior Manager, Public Relations

An experienced communications professional in the entertainment and cultural arenas, Billy knows how to deliver stories to regional and national audiences. A fervent music, media, and pop culture fan, Billy is the guy everyone wants on their Quizzo team. He brings intense creativity and enthusiasm to his writing and pitching, creating fresh and compelling angles that make client stories come alive. He graduated from Drexel University before beginning a communications career working with notable clients such as Iceland Airwaves Music Festival, Independent Venue Week, and Comedy Dynamics.

Garrett Ettinger

Director of Client Delivery

Garrett Ettinger has over a decade of experience building effective marketing and communications programs for a variety of local organizations and online media. Building programs from the ground up, he’s worked as a community advocate in Philadelphia and led teams at some of the biggest online media and publication companies. Prior to his work at En Route, Garrett worked as an editor at companies like WikiHow, Valnet, and Static Media, in addition to being a partner at media companies. He brings his range of experience to help bolster En Route’s clients’ marketing endeavors.  

Kerby Huffman

Senior Manager, Marketing

Kerby has worked in numerous industries and environments, including journalism, commercial videography, operations and event management, and professional sports. His unique experience and versatile skill set brought him from Houston to En Route to help manage clients’ marketing needs in every way possible. He graduated from the University of Texas-San Antonio with a Bachelor’s degree in Business Management, and is enthusiastic about film, sports, traveling, his dog, and everything outdoors.

Taylor Lumpkin

Public Relations Specialist

Transitioning from seven dynamic years in the broadcast news industry, Taylor is eager to embrace her new journey into the world of public relations. Originally from New Jersey, Taylor is excited to be back in Philadelphia, working in an area she calls ‘her home away from home.’ After spending four years growing her passion for storytelling and communication at Temple University (Go Owls!), Taylor graduated in 2015 with her bachelor’s degree in journalism. From there, she spent several years working in the news industry as a reporter and weekend anchor at TV stations across the country, including WAGM-TV in Presque Isle, Maine, WMDT-TV in Salisbury, Maryland, and WTMJ-TV in Milwaukee, Wisconsin. Taylor is thrilled to bring her storytelling expertise to the En Route Marketing team to help build meaningful relationships and positively impact the Philadelphia community. Outside of work, Taylor enjoys spending time with her family and her dog and training for her next Disney Princess Half-Marathon in Orlando, Florida.

Nathan Pullen

Account Manager

A recent Penn State University graduate with a degree in Public Relations, Nathan moved from Virginia to Philadelphia to join the En Route team. An avid sports fan who has brought his passion to life through sports journalism and communications across various media platforms, he is excited to share clients’ stories and messages with compelling content.

Matt Smith

Account Director

With a strategic mindset and a passion for building meaningful client relationships, Matt leads with a focus on delivering exceptional value and long-term success. He brings a wealth of experience in marketing and communications, having successfully developed and executed integrated strategies that elevate brand presence and drive measurable results.

During his tenure at Visit Philadelphia, he crafted data-driven social media strategies and collaborated with influencers to showcase the city’s vibrant culture and attractions. In his current role, Matt oversees a diverse portfolio of clients, ensuring their goals are met through tailored solutions, proactive communication, and data-driven insights. His ability to foster trust and collaboration has made him a key partner to both clients and internal teams. 

Matt is also a champion of operational efficiency, revamping internal systems to streamline content workflows and enhance cross-functional collaboration. His expertise in social media strategy, brand storytelling, and analytics empowers clients to stay ahead in a competitive landscape.

A creative thinker and strategic leader, Matt is committed to delivering excellence in every engagement.
Connect with him on LinkedIn to explore his journey and insights in account leadership, marketing, and client success.

Wendi Sheridan

Public Relations Strategist

Wendi Sheridan has nearly 20 years of experience in public relations, specializing in strategic planning, media relations, reputation management, and content management. She is passionate about driving strategic communications initiatives and working with her teams to generate media coverage and brand awareness for her clients. Wendi’s industry expertise includes B2B technology, automotive, financial services, and insurance, among others. She’s helped an eclectic portfolio of clients like SparkCharge, Soundtrack Your Brand, J.D. Power, Volvo Cars of North America, Mercury Insurance, Pebble Beach Concours d’Elegance, and Heal the Bay. She’s earned placements for clients with outlets such as TechCrunch, TIME, USA Today, Business Insider, Bloomberg, FOX News, Morning Brew, as well as key local, regional, and trade media.