ACHIEVEMENTS & MILESTONES
While creating a respected and influential agency may not have been the ultimate goal when the En Route journey began a decade ago, En Route has grown into a diverse team of passionate and skilled professionals. Today that team is the go-to marketing resource for cultural, civic, and tourism projects, always focused on maximizing impact.ACHIEVEMENTS & MILESTONES
Take a look at some highlights of En Route’s work over the years!
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And so it began
2007
En Route Consulting launches as a tourism marketing consulting business. The first projects include managing Mural Arts Month for the City of Philadelphia’s Mural Arts Program and developing a tourism master plan for Union County, New Jersey.
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Planting tourism seeds in the Garden State
2008
The South Jersey Tourism Corporation engages En Route to develop tourism product and marketing campaigns, and to launch a series of Tourism Assessment Programs with individual counties throughout the region. En Route continues to work with South Jersey’s leading institutions more than a decade later.
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Bigger clients, expanded reach
2009Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Bigger clients, expanded reach
2009Visit Baltimore brings En Route to “Charm City” to develop the DMO’s new LGBTQ marketing programs to attract leisure visitors and meetings, assist with the creation of an LGBTQ visitors guide, and convene a Tourism Advisory Board of community and hospitality industry stakeholders.
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Mixing marketing with product development
2010
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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Mixing marketing with product development
2010
Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Mixing marketing with product development
2011
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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En Route goes global
2012
En Route joins the Fabulous Philadelphians in Asia to help The Philadelphia Orchestra launch its China Residency Program promoting cultural diplomacy. This would be the first of six international tours that En Route would support. Back in Philadelphia, the agency adds its second employee.
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En Route knows the business
2013
After En Route aids the Philadelphia Convention & Visitors Bureau with planning for and hosting the American Bus Association’s 2012 Marketplace, the CVB taps En Route to secure and manage the Active America China Summit in Philadelphia.
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We literally wrote the plan for tourism growth
2014
En Route is selected by the City of Philadelphia Tourism & Hospitality Task Force to undertake a study and report addressing tourism need periods and product development to drive visitation.
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Reaching new heights with new attractions
2015
Montparnasse 56, a global tourism company based in Paris, hires En Route to lead pre-opening planning and group sales strategy for the new One Liberty Observation Deck.
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Turning community events into marketing magic
2016
En Route’s second year promoting the Chestnut Hill Harry Potter Festival generates global media coverage and trending content on social media. Attendance increased by more than 220%.
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Generating votes for historic preservation
2017
Germantown United Community Development Corporation called on En Route to help them compete for a Partners in Preservation grant through a 30-day, vote-driven nationwide campaign. En Route’s campaign resulted in Germantown winning the popular contest, and a bonus voting week, resulting in $160,000 in preservation funding to restore two African-American historical sites.
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Welcoming Tall Ships to Philadelphia
2018
Brought on board by the Delaware River Waterfront Corporation and Independence Seaport Museum, En Route served as project manager for the 2018 Sail Philadelphia festival, including interfacing with Tall Ships America, securing sponsorships, executing marketing, contracting ships from around the globe, and managing ticket sales.
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Illuminating the largest Lantern Festival Company in the U.S.
2019
After developing a strong working relationship marketing the Philadelphia Chinese Lantern Festival for four years, China-based Tianyu Arts & Culture engaged En Route to manage its U.S. brand marketing, including public relations, social media, Search Engine Marketing, and Search Engine Optimization.
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Navigating unchartered waters
2020
Nobody will forget 2020. The COVID-19 pandemic, critical discussions about systematic racism, protests, and economic threats turned everyone’s world upside down. Suddenly working remotely and in quarantine, the En Route team worked with clients to update offerings, produce digital events, craft powerful messages, and develop new business models for a changed world.
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Expanding national reach
2021
En Route expands its footprint with projects for VisitPITTSBURGH and Downtown Tulsa Partnership, leveraging more than two decades of destination marketing expertise.
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Opening the newest cultural destination
2022
In the fifth year working with The Clay Studio, En Route launches the opening of the ceramic organization’s new ground-up facility in South Kensington.
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#ThrowbackThursday to one of our favorite En Route videos, this time celebrating our 15th anniversary as a company! Ben Franklin may not work here in the office anymore, but the electricity is still in the air in the final month of 2022.
En Route had a wonderful time networking at the @discover_phl Annual Luncheon! In what is considered across the region as our industry’s best networking event, it was a great experience to see familiar faces and meet new likeminded individuals.
We are thrilled to announce a brand new client, the illustrious @loubirdsphilly! This charming restaurant is perfect for those who want elevated dining with affordable prices, a captivating atmosphere, an ideal venue for ALL occasions, and unique cocktails and specials!
Stop by the Southwest Rittenhouse Square between 4-6 pm for their weekday #HappyHour deals and a cozy yet elegant environment!
A quick message from your favorite marketing team! 😉🦃 En Route has a lot to be thankful for this year, especially YOU. We want to thank our clients, partners, and followers who have played a crucial role in our journey throughout the years. For 15 YEARS and counting, we’ve been making meaningful connections and helping clients achieve their marketing goals. So believe us when we say next year is going to be HUGE! We’re #EnRouteTo an adventure-filled 2023, and we want nothing more than for YOU to be a part of it. Happy Thanksgiving!
— En Route
Today we are thankful to be working in such a lively and prosperous city, for having dedicated and hardworking clients, and for our wonderful, enthusiastic staff! 2022 has provided so much to be thankful for, and En Route wishes you all a happy Thanksgiving 🦃🍗
En Route has moved to a new office! This year our team has grown, and our plans are bigger than ever. We are excited to highlight our new workspace and showcase why we are #EnRouteTo a new era.
What is an En-fluencer? Influencers who join the En Route En-fluencer Network are able to attend VIP openings and previews, develop partnerships, and gain unique content opportunities.⠀
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Thank you to all of our wonderful En-fluencers for attending our networking event at @mcgillinsoldealehouse! We truly appreciate how much recognition you bring to our clients and events throughout the city. ⠀
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⭐ @kait_touch_this ⭐ @dhruvii_s ⭐ @milliephanatic ⭐ @josheatsphilly ⭐ @ukrainianbella ⭐ @brittaroundtown ⭐ @shamrockenroll ⭐ @rowhomemag ⭐ @lowermerionfoodie ⭐ @badandphoodie ⭐ @phillyfoodladies ⭐ @stpaulnotminnesota ⭐ @pennyinphilly (Tik Tok)
Opening night of Winter in @franklinsquarephilly (presented by @citizensbank) was a major success! Featuring an appearance by the @philliephanatic, the Electrical Spectacle Light Show (presented by @pecoconnects), and Ben's Sweets & Treats, the holiday spirit was in full effect ☃️❄️
We are ecstatic to cheer on Team USA in the World Cup today, their first match in the tournament in over 8 years! Philadelphia will also be one of the 16 host cities for the 2026 World Cup. Good luck to the #USMNT!
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Congratulations to Jim Cuorato for winning the Annual Heart of Philadelphia Award, and on an amazing career! The President & CEO of the Independence Visitor Center for the past 13 years was honored by the @greaterphiladelphiahotel
Today is #NationalEntrepreneursDay, and we're highlighting the man who built En Route from the ground up. @gehrmanator founded En Route in 2007 and addressed a need for marketing and strategy within Philadelphia's tourism, cultural, and civic industries. Being able to work with other likeminded entrepreneurs and small organizations is yet another valued aspect of working at En Route.
If you're looking for fun activities and have time to spare, @southbowlphilly is right up your alley! This premier venue features a variety of arcade games, refreshing cocktails, and 26 state-of-the-art lanes for the perfect bowling atmosphere.
Happy #VeteransDay to all of the brave men and women who have honored this country! We owe a tremendous amount of respect to those who have served, and are currently serving. Thank you for everything!
En Route was happy to attend the Greater Philadelphia Gardens annual meeting at the @laurelhillphl Cemetery last month. With over 30 gardens within 30 miles of Philadelphia, we are proud to live in @americasgardencapital
What makes En Route different is our strong, hands-on approach and engagement with our clients. Our new team members have been touring our clients for a firsthand experience before diving in!
Last month, @carpentershall and @250america hosted a press conference at the Independence Visitor Center to announce details on the 2024 Young People's Continental Congress and programming for The Carpenters' Company 300th anniversary. Speakers pictured include Michael Norris, Executive Director of The Carpenters' Company, Rosie Rios, U.S. Semiquincentennial Commission Chair, Ed Rendell, Former Pennsylvania Governor, and Cynthia MacLeod, Superintendent of Independence National Historic Park. Photo from @phillychitchat.
We are proud to announce a new client: the elegantly delicious @rittenhousegrill! This fantastic steakhouse experience includes specialty cocktails, exquisite entrées, unmatched service, and a unique atmosphere perfect for all occasions. Now celebrating 25 years of fine dining, their prime rib sandwich is a fan favorite and has been called the finest in Philadelphia.
Swipe to see some of the mouthwatering highlights of the menu!
Meet our new Content Coordinator, Denzell Wallace! Denzell comes from the government and non-profit sectors and is equipped with a creative approach to copywriting and social media. The Immaculata University graduate brings En Route a zest for increasing audience engagement and retention. Denzell will create impactful social media posts and innovative content for En Route clients.
Welcome to En Route, Denzell!
It's officially #CraftMONTH, and Philadelphia is the place to be! All throughout November, @CraftNOWPHL and partners are bringing you an unforgettable itinerary around the country's craft capital! These include Philadelphia's biggest free art class CraftNOW Create, the Public | Private Symposium, riveting exhibitions throughout the city, and so much more! 🖼🧶🎉⠀
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Explore all CraftMONTH events and activities by visiting @CraftNOWPHL
We had a wonderful time celebrating the spooky season and a legendary Halloween party with the En Route team! In addition to getting closer outside of work, the event also raised money for Philabundance, a member of Feeding America that helps to fight hunger throughout the US.
Which costume is your favorite?