ACHIEVEMENTS & MILESTONES
While creating a respected and influential agency may not have been the ultimate goal when the En Route journey began a decade ago, En Route has grown into a diverse team of passionate and skilled professionals. Today that team is the go-to marketing resource for cultural, civic, and tourism projects, always focused on maximizing impact.ACHIEVEMENTS & MILESTONES
As we mark a decade in business, join us in celebrating 10 years of success with a look back at 10 major milestones on the road to En Route.
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And so it began
2007
En Route Consulting launches as a tourism marketing consulting business. The first projects include managing Mural Arts Month for the City of Philadelphia’s Mural Arts Program and developing a tourism master plan for Union County, New Jersey.
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Planting tourism seeds in the Garden State
2008
The South Jersey Tourism Corporation engages En Route to develop tourism product and marketing campaigns, and to launch a series of Tourism Assessment Programs with individual counties throughout the region. En Route continues to work with South Jersey’s leading institutions more than a decade later.
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Bigger clients, expanded reach
2009Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Mixing marketing with product development
2010
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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En Route goes global
2012
En Route joins the Fabulous Philadelphians in Asia to help The Philadelphia Orchestra launch its China Residency Program promoting cultural diplomacy. This would be the first of six international tours that En Route would support. Back in Philadelphia, the agency adds its second employee.
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En Route knows the business
2013
After En Route aids the Philadelphia Convention & Visitors Bureau with planning for and hosting the American Bus Association’s 2012 Marketplace, the CVB taps En Route to secure and manage the Active America China Summit in Philadelphia.
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Creating new routes for tourists
2014
With new funding in place to relaunch the Philly PHLASH Tourist Loop, the Independence Visitor Center Corporation recruits En Route to help select a new operator, new vehicles, and new visitor-friendly plans to enhance the vital transit service.
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We literally wrote the plan for tourism growth
2014
En Route is selected by the City of Philadelphia Tourism & Hospitality Task Force to undertake a study and report addressing tourism need periods and product development to drive visitation.
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Reaching new heights with new attractions
2015
Montparnasse 56, a global tourism company based in Paris, hires En Route to lead pre-opening planning and group sales strategy for the new One Liberty Observation Deck.
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Turning community events into marketing magic
2016
En Route’s second year promoting the Chestnut Hill Harry Potter Festival generates global media coverage and trending content on social media. Attendance increased by more than 220%.
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Generating votes for historic preservation
2017
Germantown United Community Development Corporation called on En Route to help them compete for a Partners in Preservation grant through a 30-day, vote-driven nationwide campaign. En Route’s campaign resulted in Germantown winning the popular contest, and a bonus voting week, resulting in $160,000 in preservation funding to restore two African-American historical sites.
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Welcoming Tall Ships to Philadelphia
2018
Brought on board by the Delaware River Waterfront Corporation and Independence Seaport Museum, En Route served as project manager for the 2018 Sail Philadelphia festival, including interfacing with Tall Ships America, securing sponsorships, executing marketing, contracting ships from around the globe, and managing ticket sales.
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Illuminating the largest Lantern Festival Company in the U.S.
2019
After developing a strong working relationship marketing the Philadelphia Chinese Lantern Festival for four years, China-based Tianyu Arts & Culture engaged En Route to manage its U.S. brand marketing, including public relations, social media, Search Engine Marketing, and Search Engine Optimization.
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Navigating unchartered waters
2020
Nobody will forget 2020. The COVID-19 pandemic, critical discussions about systematic racism, protests, and economic threats turned everyone’s world upside down. Suddenly working remotely and in quarantine, the En Route team worked with clients to update offerings, produce digital events, craft powerful messages, and develop new business models for a changed world.
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Expanding national reach
2021
En Route expands its footprint with projects for VisitPITTSBURGH and Downtown Tulsa Partnership, leveraging more than two decades of destination marketing expertise.
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Opening the newest cultural destination
2022
In the fifth year working with The Clay Studio, En Route launches the opening of the ceramic organization’s new ground-up facility in South Kensington.
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🏛️Happy International Museum Day🏛️ Check out some of our clients you can visit to celebrate! Sail into history with @phillyseaport, rediscover the importance of honoring those who served at @vietnameramuseum and explore the birthplace of the American flag at @thebetsyrosshouse!
Join @franklinsquarephilly and @historicphillythis THURSDAY for their annual fundraiser, An Evening in Franklin Square presented by @parxcasino! 🎉
Enjoy a magical night of fun featuring the Parx Square Derby, exhilarating auctions, and a magical fountain show! All proceeds will go towards maintaining and operating Franklin Square.
For more information, visit @franklinsquarephilly
Did you know Visit Philadelphia (@visitphilly) has a new CEO? Congratulations to Angela Val (@angelaphilly) on her new position! 👏⠀
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With more than two decades of destination-marketing experience, Angela has a distinct track record of success — one that will elevate our industry and our city to new heights! We're incredibly excited to continue working with Visit Philadelphia and their new CEO to strengthen Philly's already strong tourism and hospitality workforce!⠀
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Congrats, Angela!⠀
Bowling alleys are not typically known for their outdoor spaces- South Bowl is not your typical bowling alley!☀️🎳 ⠀
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South Bowl's The Yard is officially open and offers a multitude of fun outdoor activities for everyone. Featuring batting cages, bocce courts, shuffleboard, a pool table, horseshoes, and more South Bowl is the perfect place to gather with friends and family this summer! Plus, if you ever wanted to switch over to bowling or arcade games, they'll be waiting for you inside right next to The Yard. 😉⠀
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Visit @southbowlphilly for more info!
📣We're looking for an ACCOUNT MANAGER to join our growing team📣⠀⠀
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Do you see yourself as a leader? Love being the direct point of contact for your clients? Sounds like En Route is a perfect match for you! As a highly collaborative team, we work together to bring marketing and content services to the tourism, cultural, and civic projects in the Greater Philadelphia area. We'll help you grow and learn a wide range of marketing activities and practices.⠀⠀
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What we're looking for in a Marketing Coordinator: ⠀⠀
📌Friendly and outgoing personality⠀⠀
📌Excellent verbal and written communication skills⠀⠀
📌Ability to work well under pressure, both autonomously and as part of a team⠀⠀
📌Experience in social media, writing, or digital marketing a plus⠀⠀
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For more details, visit the link in our bio.⠀⠀
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ℹ️ We're #EnRouteTo great things, and we are looking for a hardworking member to join our team. To learn more about us, visit our website at enroutemarketing.com
Looking for a last minute Mother's Day gift idea? Surprise her this year with tickets to Theatre Exiles' new show, Today is my Birthday!
This quirky comedy by award-winning screenwriter and playwright Susan Soon He Stanton tells the story of would-be writer Emily, who moves back home to Hawaii after her bubble life in New York pops. As she trades one island for another, Emily, feeling unfulfilled, creates an alter-ego for a radio dating show, determined to turn fantasy into reality. You do not want to miss this!
For tickets, visit @theatreexile
Client #Highlight in honor of #EarthDay2022! 🌎⠀
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As a global, leading Chinese lantern festival producer, @Tianyuartsculture creates magical experiences for their visitors all around the world. But their conservation efforts go far beyond designing lanterns inspired by endangered species. They combine the thrill of immersive experiences with scientific and educational elements that enrich visitors’ knowledge of the plants and animals that play an important role in wildlife conservation and a healthy planet. ⠀
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To learn more about their conservation efforts, visit @tianyuartsculture
Previews for @theatreexile's upcoming play, "Today is My Birthday" start April 28th! 🎉🎂 We've already reserved our tickets, have you?
Ever wonder what it's like to have a thousand friends on Facebook but no one to have dinner with on a Saturday night? Written by award-winning screenwriter and playwright Susan Soon He Stanton (@susansoonhe), Today is My Birthday is a quirky comedy that tells the story of would-be writer Emily, who moves back home to Hawaii after her bubble life in New York pops. Directed by Cat Ramirez (@kitcatillac), the story is told through a creative mixture of live radio, voicemail, and phone calls.
To purchase tickets, visit @TheatreExile
#ThrowbackThursday to last week when we were at the much-anticipated #GrandOpening for @theclaystudiophl's new home! We're incredibly proud of them for taking on such a monumental project to be able to give more to their community. 🎉
@theclaystudiophl's South Kensington facility is a four-story, state-of-the-art ceramics center that will provide them with 67% overall growth! Visit them at 1425 N. American Street for their exhibition "Making Place Matter" debuting on April 23rd!
For more information, visit @theclaystudiophl
Have you heard about The Clay Studio's big move coming up? 🏺⠀
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This weekend, they're moving into their new 34,000-square-foot building, which will allow @theclaystudiophl to expand their services and spaces by 67 percent! The facility will be a first in the country, as the largest center for ceramic arts to be built from the ground up. You can catch us proudly cheering them on at their Grand Opening this Saturday, April 9th. Hope to see you there!⠀
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To learn more, visit @theclaystudiophl ⠀
Full steam ahead, we're #EnRouteTo greatness! ⚓
Last week, we got to experience the Overnight Encampment Program aboard the Battleship New Jersey Museum and Memorial. Upon arrival, members of our team were greeted by the Ship's hospitable personnel, who later took us on a jaw-dropping tour through the various compartments of the vessel. We want to thank @battleshipnj for being excellent hosts and helping us remember the child-like wonder we'd been longing for.
To learn more, visit @battleshipnj
Don't miss the discount! Turn your craft into a successful business with Tools of the Trades. 🛠️⠀
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Join @CraftNowPHL and @NextFab_PHL for a first-of-its-kind digital conference for makers and artists, where attendees can participate in more than 14 interactive webinars and panel discussions led by leading creative experts and makers. The conference will conclude on March 26 with a special in-person networking event with food, drinks, live music, and a chance to connect with attendees and speakers.⠀
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🎟️ Get your discounted tickets by visiting @CraftNowPHL
📣We're looking for a MARKETING COORDINATOR to join our growing team📣⠀
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As a highly collaborative team, we work together to bring marketing and content services to the tourism, cultural, and civic projects in the Greater Philadelphia area. We'll help you grow and learn a wide range of marketing activities and practices.⠀
⠀
What we're looking for in a Marketing Coordinator: ⠀
📌Friendly and outgoing personality⠀
📌Excellent verbal and written communication skills⠀
📌Ability to work well under pressure, both autonomously and as part of a team⠀
📌Experience in social media, writing, or digital marketing a plus⠀
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For more details, visit the link in our bio.⠀
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ℹ️ We're #EnRouteTo great things, and we are looking for a hardworking member to join our team. To learn more about us, visit our website at enroutemarketing.com
In honor of International Women's Day, we want to share some of our women-led clients! Today, we're celebrating women's cultural, political, and socio-economical achievements alongside:⠀
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✨ The Clay Studio (@theclaystudiophl)⠀
✨ Historic Philadelphia (@historicphilly)⠀
✨ CraftNOW (@craftnowphl)⠀
✨ 12th Street Catering (@12stcatering)⠀
✨ Theatre Exile (@theatreexile)⠀
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Don't forget to give them a follow! You won't regret it.
Did you catch the En Route feature in the latest Philly Ad News?⠀
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2022 marks En Route's 15th year of operations, and a celebration is in order! We've got a lot planned for our anniversary, but it's incredible to see @phillyadclub kick off the celebration with a feature in their March-April issue. It's been an exhilarating 15 years, and we can't wait to commemorate this important milestone with all the friends we've made along the way.⠀
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For the full Philly Ad News March-April issue, visit @phillyadclub
Team #EnRoute only has one thing to say after their initial visit to @southbowlphilly, and that's WOW! This week, we were invited out to the charming South Philly bowling alley & bar to get to know our newest client inside and out. South Bowl made us feel right at home with their electrifying atmosphere, vibrant energy, and endless hospitality. We are more than enthralled to be working with them, so you can say that we'll be visiting both during AND after work hours!⠀
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Thanks, South Bowl. See you soon!
📣We’re looking for a DIRECTOR OF MARKETING to join our passionate team📣⠀
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If you're an experienced, self-motivated and forward-thinking marketing professional, join our growing team to bring exceptional marketing services to Greater Philadelphia.⠀
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What we're looking for in a Director of Marketing: ⠀
📌Marketing agency, account management, or relevant experience⠀
📌Expertise in strategic marketing and digital marketing⠀
📌Leadership and management experience⠀
📌Friendly and outgoing personality⠀
📌Strong presentation and public speaking skills⠀
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To learn more and apply, visit the link in bio.⠀
📣We’re looking to HIRE AWESOME PROFESSIONALS to join our growing team!📣⠀
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Are you a passionate, enthusiastic, and determined individual looking for the right team for your big ideas? Look no further! Everyone who joins En Route will have a chance to try something new, teach something new, and work with different kinds of people and clients. Remember the glass slipper that makes Cinderella’s dreams come true? Find your own "glass slipper" position right here at En Route. ⠀
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We're a marketing agency servicing tourism, cultural, and civic projects. But what you need to know is that we’re a passionate bunch, and we aim to go the extra mile in everything we do!⠀
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See what roles you could be filling at En Route ⤵️⠀
📌Director of Marketing⠀
📌Marketing Coordinator⠀
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We're #EnRouteTo great things here. Don’t wait, visit the link in our bio to apply now! ⠀
As #BlackHistoryMonth comes to an end, we must remember that educating one another to uplift and celebrate Black history is a year-round task. On that note, En Route would like to highlight a few of many Black-owned organizations that highlight the culture of Philadelphia: ⠀
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Philadelphia Association of Black Journalists: @phillyabj⠀
African-American Museum in Philadelphia: @aampmuseum⠀
African-American Chamber of Commerce: @official_aacc⠀
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En Route might have begun as a one-man show, but our success is the unequivocal result of our values rooted in diversity and inclusion.
Say hello to our new Digital Marketing Coordinator, Alex Santos!
Alex brings his expertise in creating powerful messaging and effective advertising campaigns to En Route from his background in e-commerce and digital marketing. After graduating from Western Kentucky University with a degree in Interdisciplinary Studies of Business, Alex moved to Philadelphia as a freelance digital marketer partnering with various agencies.
Welcome to the team, Alex!