ACHIEVEMENTS & MILESTONES
While creating a respected and influential agency may not have been the ultimate goal when the En Route journey began a decade ago, En Route has grown into a diverse team of passionate and skilled professionals. Today that team is the go-to marketing resource for cultural, civic, and tourism projects, always focused on maximizing impact.ACHIEVEMENTS & MILESTONES
Take a look at some highlights of En Route’s work over the years!
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And so it began
2007
En Route Consulting launches as a tourism marketing consulting business. The first projects include managing Mural Arts Month for the City of Philadelphia’s Mural Arts Program and developing a tourism master plan for Union County, New Jersey.
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Planting tourism seeds in the Garden State
2008
The South Jersey Tourism Corporation engages En Route to develop tourism product and marketing campaigns, and to launch a series of Tourism Assessment Programs with individual counties throughout the region. En Route continues to work with South Jersey’s leading institutions more than a decade later.
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Bigger clients, expanded reach
2009Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Bigger clients, expanded reach
2009Visit Baltimore brings En Route to “Charm City” to develop the DMO’s new LGBTQ marketing programs to attract leisure visitors and meetings, assist with the creation of an LGBTQ visitors guide, and convene a Tourism Advisory Board of community and hospitality industry stakeholders.
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Mixing marketing with product development
2010
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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Mixing marketing with product development
2010
Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Mixing marketing with product development
2011
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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En Route goes global
2012
En Route joins the Fabulous Philadelphians in Asia to help The Philadelphia Orchestra launch its China Residency Program promoting cultural diplomacy. This would be the first of six international tours that En Route would support. Back in Philadelphia, the agency adds its second employee.
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En Route knows the business
2013
After En Route aids the Philadelphia Convention & Visitors Bureau with planning for and hosting the American Bus Association’s 2012 Marketplace, the CVB taps En Route to secure and manage the Active America China Summit in Philadelphia.
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We literally wrote the plan for tourism growth
2014
En Route is selected by the City of Philadelphia Tourism & Hospitality Task Force to undertake a study and report addressing tourism need periods and product development to drive visitation.
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Reaching new heights with new attractions
2015
Montparnasse 56, a global tourism company based in Paris, hires En Route to lead pre-opening planning and group sales strategy for the new One Liberty Observation Deck.
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Turning community events into marketing magic
2016
En Route’s second year promoting the Chestnut Hill Harry Potter Festival generates global media coverage and trending content on social media. Attendance increased by more than 220%.
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Generating votes for historic preservation
2017
Germantown United Community Development Corporation called on En Route to help them compete for a Partners in Preservation grant through a 30-day, vote-driven nationwide campaign. En Route’s campaign resulted in Germantown winning the popular contest, and a bonus voting week, resulting in $160,000 in preservation funding to restore two African-American historical sites.
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Welcoming Tall Ships to Philadelphia
2018
Brought on board by the Delaware River Waterfront Corporation and Independence Seaport Museum, En Route served as project manager for the 2018 Sail Philadelphia festival, including interfacing with Tall Ships America, securing sponsorships, executing marketing, contracting ships from around the globe, and managing ticket sales.
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Illuminating the largest Lantern Festival Company in the U.S.
2019
After developing a strong working relationship marketing the Philadelphia Chinese Lantern Festival for four years, China-based Tianyu Arts & Culture engaged En Route to manage its U.S. brand marketing, including public relations, social media, Search Engine Marketing, and Search Engine Optimization.
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Navigating unchartered waters
2020
Nobody will forget 2020. The COVID-19 pandemic, critical discussions about systematic racism, protests, and economic threats turned everyone’s world upside down. Suddenly working remotely and in quarantine, the En Route team worked with clients to update offerings, produce digital events, craft powerful messages, and develop new business models for a changed world.
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Expanding national reach
2021
En Route expands its footprint with projects for VisitPITTSBURGH and Downtown Tulsa Partnership, leveraging more than two decades of destination marketing expertise.
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Opening the newest cultural destination
2022
In the fifth year working with The Clay Studio, En Route launches the opening of the ceramic organization’s new ground-up facility in South Kensington.
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On Christmas Eve @carpentershall was broken into and a fire was started in the basement near the end of a once-in-a-generation preservation project. A GoFundMe has been organized by the Carpenters' Company, and any donation is a tremendous help towards improved security systems and environmental protections for their collections.⠀
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The National Historic Landmark was built in the early 1770s and has exciting programming in store for the First Continental Congress 250th Anniversary in 2024.⠀
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https://bit.ly/3Hn6MdI
Thank you to all who attended Ice Princess Weekend in @franklinsquarephilly and @iceicephilly for helping to break the ice! Families met their favorite princesses from Frozen and The Princess and the Frog, then witnessed magical ice carving from the finest in Philadelphia. ❄️👸
Today is National #PlanForVacation Day, which highlights the importance of taking time off to travel! The @ustravel_association encourages Americans to plan their vacation days for the entire year at the start of the year, both for personal well-being and to explore as much of the country as possible ✈️☀️
Snowball: Back On Ice was a rousing success! Celebrating @bsandersjunk's 30th Anniversary with great friends, partners, and lovers of the arts was a wonderful experience and resulted in an incredible fundraiser. Thank you to all who attended, and be sure not to miss the next great event!
This past Sunday marked the beginning of the 2023 Lunar New Year, a 16-day celebration illuminating the transition from the Year of the Tiger to the Year of the Rabbit. We wish you a prosperous Lunar New Year and hope it is filled with good fortune! ⠀
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Photo: @jefffusco_photo
Teamwork makes the dream work! 🚦
Winter in Franklin Square presented by @citizensbank continues until February 26, so enjoy a night out with new iceless Street Curling rinks! Bring your friends and family to @franklinsquarephilly to enjoy a fierce curling competition, and stick around for Chilly Philly Mini Golf and the Parx Liberty carousel! Photos: @jefffusco_photo
Dealing with a Rocky situation and need to knock out your marketing plans this year? En Route can help you weather the storm and lead your company or organization to new heights in 2023.
Be sure to check out @loubirdsphilly amazing Restaurant Week deal, running now until January 28th! This limited-time offer includes your choice of one appetizer, one entrée, and one dessert for only $40, so make those reservations today to secure your table.⠀
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Follow the link to view the Lou Bird's Restaurant Week menu https://bit.ly/3iwZprM
"Be at war with your vices, at peace with your neighbors, and let every new year find you a better man."⠀
Happy 317th birthday to one of Philadelphia's most iconic Founding Fathers, Benjamin Franklin! In a city filled with rich history, Ben Franklin’s presence can be felt everywhere, and his prolific legacy helped shape our country into what it is today.
Today is #MLKDay, a day of solace and community and we recognize Martin Luther King Jr's achievements. MLK taught us that we should move forward and progress in a just manner. His legacy taught us to be impactful in our cause, and we resolve to do so through service for people from all walks of life.
Have a wonderful Martin Luther King Jr. day!
Start off the new year by joining Winter bowling leagues at North and South Bowl, beginning January 23! Get the ball rolling by signing up for Monday, Wednesday, or Thursday league play while space is still available, and all skill levels are welcome to play.
https://www.northbowlphilly.com/leagues/
https://www.southbowlphilly.com/leagues/
Snowball: Back on Ice is less than 2 weeks away! Buy tickets while they are still available to witness the event of the season and celebrate 30 years of @bsandersJUNK! The event takes place on January 21 at the Boiler Room of Globe Dye Works and offers valet parking, unique and daring dance performances, delicious food for all attendees, and an array of items to bid on during a silent auction! https://bit.ly/3QjbGfT
Feeling like your plans have been stuck on hold? En Route can help you orchestrate all of your marketing needs! Helping clients continue to grow and exceed expectations is like music to our ears.
@resy Philadelphia has released their Hit List of the top 10 restaurants to try in January, including the amazing @rittenhousegrill! This prestigious honor reflects the fine dining atmosphere of the steakhouse, which is described as having "power restaurant status" and is "never-disappointing". Check out the rest of the list, and enjoy an incredible meal in Rittenhouse Square! https://bit.ly/3ImGzhG
Enjoy the beauty of winter and join us for @chestnuthill_pa on Ice, featuring the return of the incredibly talented ice sculptor @iceicephilly and Philadelphia’s own Ice Sculpture Philly! The two-day event on January 27 and 28 is free and offers a wide variety of activities, including live music, an outdoor ice bar and beer garden, ice carving demonstrations, and an eight-foot bonfire encased in a pillar of ice!
What is your New Year's resolution? If you haven't already, subscribe to En Route's monthly E-Newsletter and see what our team selected as their goals for 2023! There is a lot to look forward to this year, so be sure to stay up-to-date with client events and exciting news! https://conta.cc/3jlm2j3
Happy birthday to America's favorite seamstress, Betsy Ross! Betsy was born on January 1st, 1752, and is an American icon for her contributions to designing and creating the original US flag. Learn more about her extraordinary life by visiting and taking a tour of @thebetsyrosshouse!
2022 is coming to a close, and we could not be happier with our year at En Route! From celebrating the arrival of new staff members to helping the most incredible clients continue to grow, 2022 was a whirlwind of opportunities. From everyone on our team, Happy New Year, and we are #EnRouteTo 2023!
It's the most wonderful time of the year, and the perfect time to celebrate Winter at @franklinsquarephilly (presented by @citizensbank)! Bring the family and friends for activities like Chilly Philly Mini Golf, all-new Street Curling rinks, the Parx Liberty carousel, and the illuminating Electrical Spectacle Light Show (presented by @pecoconnect)! Until January 8th, stop by Ben's Sweets and Treats tent for fire pits with s'mores, and delectable goodies like apple cider donuts and spiked hot chocolate.