ACHIEVEMENTS & MILESTONES
While creating a respected and influential agency may not have been the ultimate goal when the En Route journey began a decade ago, En Route has grown into a diverse team of passionate and skilled professionals. Today that team is the go-to marketing resource for cultural, civic, and tourism projects, always focused on maximizing impact.ACHIEVEMENTS & MILESTONES
Take a look at some highlights of En Route’s work over the years!
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And so it began
2007
En Route Consulting launches as a tourism marketing consulting business. The first projects include managing Mural Arts Month for the City of Philadelphia’s Mural Arts Program and developing a tourism master plan for Union County, New Jersey.
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Planting tourism seeds in the Garden State
2008
The South Jersey Tourism Corporation engages En Route to develop tourism product and marketing campaigns, and to launch a series of Tourism Assessment Programs with individual counties throughout the region. En Route continues to work with South Jersey’s leading institutions more than a decade later.
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Bigger clients, expanded reach
2009Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Bigger clients, expanded reach
2009Visit Baltimore brings En Route to “Charm City” to develop the DMO’s new LGBTQ marketing programs to attract leisure visitors and meetings, assist with the creation of an LGBTQ visitors guide, and convene a Tourism Advisory Board of community and hospitality industry stakeholders.
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Mixing marketing with product development
2010
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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Mixing marketing with product development
2010
Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Mixing marketing with product development
2011
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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En Route goes global
2012
En Route joins the Fabulous Philadelphians in Asia to help The Philadelphia Orchestra launch its China Residency Program promoting cultural diplomacy. This would be the first of six international tours that En Route would support. Back in Philadelphia, the agency adds its second employee.
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En Route knows the business
2013
After En Route aids the Philadelphia Convention & Visitors Bureau with planning for and hosting the American Bus Association’s 2012 Marketplace, the CVB taps En Route to secure and manage the Active America China Summit in Philadelphia.
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We literally wrote the plan for tourism growth
2014
En Route is selected by the City of Philadelphia Tourism & Hospitality Task Force to undertake a study and report addressing tourism need periods and product development to drive visitation.
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Reaching new heights with new attractions
2015
Montparnasse 56, a global tourism company based in Paris, hires En Route to lead pre-opening planning and group sales strategy for the new One Liberty Observation Deck.
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Turning community events into marketing magic
2016
En Route’s second year promoting the Chestnut Hill Harry Potter Festival generates global media coverage and trending content on social media. Attendance increased by more than 220%.
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Generating votes for historic preservation
2017
Germantown United Community Development Corporation called on En Route to help them compete for a Partners in Preservation grant through a 30-day, vote-driven nationwide campaign. En Route’s campaign resulted in Germantown winning the popular contest, and a bonus voting week, resulting in $160,000 in preservation funding to restore two African-American historical sites.
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Welcoming Tall Ships to Philadelphia
2018
Brought on board by the Delaware River Waterfront Corporation and Independence Seaport Museum, En Route served as project manager for the 2018 Sail Philadelphia festival, including interfacing with Tall Ships America, securing sponsorships, executing marketing, contracting ships from around the globe, and managing ticket sales.
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Illuminating the largest Lantern Festival Company in the U.S.
2019
After developing a strong working relationship marketing the Philadelphia Chinese Lantern Festival for four years, China-based Tianyu Arts & Culture engaged En Route to manage its U.S. brand marketing, including public relations, social media, Search Engine Marketing, and Search Engine Optimization.
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Navigating unchartered waters
2020
Nobody will forget 2020. The COVID-19 pandemic, critical discussions about systematic racism, protests, and economic threats turned everyone’s world upside down. Suddenly working remotely and in quarantine, the En Route team worked with clients to update offerings, produce digital events, craft powerful messages, and develop new business models for a changed world.
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Expanding national reach
2021
En Route expands its footprint with projects for VisitPITTSBURGH and Downtown Tulsa Partnership, leveraging more than two decades of destination marketing expertise.
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Opening the newest cultural destination
2022
In the fifth year working with The Clay Studio, En Route launches the opening of the ceramic organization’s new ground-up facility in South Kensington.
Let’s Talk
We’re always looking for interesting challenges and new friends. So don’t be that stranger.
Contact
Say hello to our new Marketing Coordinator Nathan Pullen! A recent Penn State University graduate with a degree in Public Relations, Nathan moved from Virginia to Philadelphia to join the En Route team. An avid sports fan who has brought his passion to life through sports journalism and communications across various media platforms, he is excited to share clients’ stories and messages with compelling content.
Say hello to our new Account Manager, Alonso Zuñiga-Vergara! A native of Chile who grew up in Connecticut and graduated from Southern Connecticut State University, Alonso has extensive experience in marketing, client relations, and business development. He has managed projects large and small, including event production and bilingual marketing campaigns. Alonso is the quarterback behind En Route’s multi-faceted marketing efforts, working to ensure that campaigns achieve client goals. Relatively new to Philadelphia, Alonso thrives on exploring the city and region.
We're #EnRoute to a summer full of surprises! 😉 We're thrilled to announce that "Summer of Surprises" has officially kicked off with the Independence Visitor Center! After two years of restrictions due to the COVID-19 pandemic, we get the chance to surprise you at your favorite Philadelphia attractions. Celebrate the City of Brotherly Love with us this summer.
#Throwback to the historical and family-friendly experience, The American Revolution The Show (@amrevtheshow)! This unique retelling of our country's founding was truly special and we eagerly await the next set of performances. ❤️
#EnRoute is thrilled to celebrate National Carousel Day with @franklinsquarephilly! Join in on the celebration by visiting today.🎠❤️ ⠀
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#Repost⠀
Franklin Square is home to Center City's ONLY Carousel! 🎠😲 Spend the weekend leading up to #NationalCarouselDay taking the Parx Liberty Carousel for a spin, surrounded by gorgeous lanterns! ✨⠀⠀
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⭐ The fun doesn't end there! If you've bought tickets to #PhillyLanternFest, you will receive $1 off your carousel ride. ⠀⠀
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⭐ You'll also get a FREE ride on the Carousel if you complete the Lantern Scavenger Hunt, one of our family-friendly daytime activities!⠀⠀
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Don't wait until you're at the Square; buy your tickets online. LINK IN BIO
What an honor it was to see our Director of Public Relations, Tracy Buchholz, and our CEO Bill Gehrman recognized as one of the @metrophilly LGBTQ+ Power Players! 🌈💪 Passionate, diligent and influential— it's the En Route way!⠀
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Metro Philly's LGBTQ+ Power Players focus on the community's most powerful drivers of change. Representing a wide range of professions, Power Players are developing new programs, policies, services, and opportunities for the LGBTQ+ community as we speak. They have shared their insights on how to be an ally and effect transformation!⠀
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To hear more from these trailblazers, visit @metrophilly
📣We're looking for a COMMUNICATIONS SPECIALIST to join our growing team!📣 We'll help you grow and learn a wide range of skills and practices. 💪⠀
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What we're looking for in a Communication Specialist: ⠀
📌 Superior verbal and written communication skills⠀
📌 Strong project management skills⠀
📌 Established media relationships in the Philadelphia region and beyond⠀
📌 Friendly and outgoing personality⠀
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Interested? For a complete look at the position, visit: https://bit.ly/3o35pI5 ⠀
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ℹ️ We're #EnRouteTo great things! For more info, visit the link in our bio.
Happy Fourth of July from #EnRoute! 🎇 If you're looking for exciting family-friendly activities to celebrate, we have some suggestions! 🇺🇸 Visit @thebetsyrosshouse, and ask Betsy herself all the burning questions you may have about the first American flag or visit one of @historicphilly 's Once Upon A Nation Storytelling Benches and hear riveting stories from our nation's history in the places where they actually took place! Philadelphia is the PERFECT city to celebrate Independence Day . 💥
It's Independence Weekend and you have four days to experience the truly one-of-a-kind show, "The American Revolution”! Presented by Chicago-based Let's Make History Productions, this 50-minute show features seven actors on a three-foot by seven-foot stage recreating the story of the American Revolution using their bodies and voices.⠀
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Click the link in @amrevtheshow bio for more information.⠀
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“What is so compelling about the show is the physical comedy of the troupe. Its antics are imaginative as well as the one-liners and contemporary dialogue that make the show such fun.” -- Group Tour Magazine
Today is World Social Media Day! 😍➤ Social media plays a significant role in our industry, and we're not ones to take it for granted! When it comes to understanding complex algorithms, analyzing insights and providing a strategic approach to social media content, you can count on us! 🧡
Our 15th Anniversary party was a HUGE success! 🎆1️⃣5️⃣🎆 It was an evening full of laughter, companionship, and displays of impeccable bowling skills. THANK YOU to all of our colleagues who joined us in our 15-year-long journey.
Lastly, a special THANK YOU to @southbowlphilly for being excellent hosts and making this event possible. Now, we're #EnRouteTo the next 15! 🎳 🧡
We’re #EnRouteTo the FIFA World Cup™ in 2026! ⚽ Check out the exact moment Philly won the bid! #TheBidIsWon
Last week, the official FIFA World Cup 2026™ bid committee and soccer fans gathered in LOVE Park for a HUGE announcement. We were thrilled to find out Philly had secured a spot among the 11 Host Cities in the US! Our team volunteered to help PHL Soccer 2026 on this special day to celebrate Philadelphia’s LOVE for soccer in the electrifying atmosphere of the event.
Brian Sanders' 30th-anniversary kickoff event, Beaux Tease, is officially SOLD OUT! We can't wait to celebrate this remarkable milestone with Brian alongside the Philadelphia dance community!🎉 🎟 @bsandersjunk
⚽ Tomorrow, we're going to LOVE Park to find out if Philadelphia will host #FIFA World Cup 2026 matches –the largest World Cup tournament in history! ⚽ ⠀
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Join us and @PHLSoccer2026 for hours of entertainment and a livestream of the announcement. #TheBidIsOn
Happy Flag Day! ❤️🤍💙 ⠀
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We are honored to work with @historicphilly and@thebetsyrosshouse, also known as the birthplace of the first American flag. Join Betsy at her humble abode to experience all the fun activities she's got planned for Flag Fest 2022! 🇺🇸 ⠀
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To learn more about Flag Fest events, visit @thebetsyrosshouse
We're #EnRouteTo the BIGGEST SPORTING EVENT IN THE WORLD! ⚽🌎
The World Cup is coming to the United States in 2026 and we're here for it! #FIFA will announce which cities will host matches for the historic tournament on June 16. Join us and @PHLSoccer2026 in LOVE Park for an announcement pep rally and see if the World’s Game comes to the City of Brotherly Love. #TheBidIsOn
#TBT to last week when we brought home the Parx Square Derby trophy at @historicphilly's annual fundraiser, An Evening in Franklin Square! 🎠 After a long break from attending in-person events, we were thrilled to see some of our oldest friends in the magical atmosphere of the event! ✨⛲⠀
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We want to thank @historicphilly, @franklinsquarephilly, and @parxcasino for having us and hosting this fabulous event. We can't wait to be back in 2023 but for now, we're #EnRoute to the Philadelphia Chinese Lantern Festival in Franklin Square!
We are excited to welcome our FIVE new co-ops/interns Connor, Michael, Kasey, Gabby, and Evan from @drexeluniv, @templeu, and @penncharter to the En Route team!
Get to know a little bit about them and what they are looking forward to the most during this experience: ⬇️
⭐️ Kasey (Marketing Major): "My family owns a small business. I've been involved in the industry for a while. I'm looking forward to getting hands-on experience in the marketing field!"
⭐️ Michael (Entrepreneurship Major): "Growing up, I enjoyed shadowing my father and growing his business, eventually making me want to become an entrepreneur as well. With his help, I started my own vintage clothing business where I provide my customers with unique and various vintage items. At En Route, I am hoping to gather a better understanding of marketing and inherit tactics to improve my business."
⭐️ Connor (Marketing Major): “I’m looking forward to learning more about the marketing industry, especially digital marketing and social media, as well as being able to get a hands-on experience working with clients!”
⭐️ Grace (Sport and Recreation Management Major): "I'm looking forward to getting hands-on experience in En Route projects and gaining experience in marketing. I'm excited to be fully involved and part of the team!"
⭐️ Evan (Pursuing Marketing Major): "I have developed an interest in marketing as it combines commerce, communication, and creativity. I am excited to gain valuable experience in this field before I begin studying business in the fall!"
🏛️Happy International Museum Day🏛️ Check out some of our clients you can visit to celebrate! Sail into history with @phillyseaport, rediscover the importance of honoring those who served at @vietnameramuseum and explore the birthplace of the American flag at @thebetsyrosshouse!
Join @franklinsquarephilly and @historicphillythis THURSDAY for their annual fundraiser, An Evening in Franklin Square presented by @parxcasino! 🎉
Enjoy a magical night of fun featuring the Parx Square Derby, exhilarating auctions, and a magical fountain show! All proceeds will go towards maintaining and operating Franklin Square.
For more information, visit @franklinsquarephilly