ACHIEVEMENTS & MILESTONES
While creating a respected and influential agency may not have been the ultimate goal when the En Route journey began a decade ago, En Route has grown into a diverse team of passionate and skilled professionals. Today that team is the go-to marketing resource for cultural, civic, and tourism projects, always focused on maximizing impact.ACHIEVEMENTS & MILESTONES
Take a look at some highlights of En Route’s work over the years!
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And so it began
2007
En Route Consulting launches as a tourism marketing consulting business. The first projects include managing Mural Arts Month for the City of Philadelphia’s Mural Arts Program and developing a tourism master plan for Union County, New Jersey.
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Planting tourism seeds in the Garden State
2008
The South Jersey Tourism Corporation engages En Route to develop tourism product and marketing campaigns, and to launch a series of Tourism Assessment Programs with individual counties throughout the region. En Route continues to work with South Jersey’s leading institutions more than a decade later.
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Bigger clients, expanded reach
2009Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Bigger clients, expanded reach
2009Visit Baltimore brings En Route to “Charm City” to develop the DMO’s new LGBTQ marketing programs to attract leisure visitors and meetings, assist with the creation of an LGBTQ visitors guide, and convene a Tourism Advisory Board of community and hospitality industry stakeholders.
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Mixing marketing with product development
2010
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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Mixing marketing with product development
2010
Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Mixing marketing with product development
2011
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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En Route goes global
2012
En Route joins the Fabulous Philadelphians in Asia to help The Philadelphia Orchestra launch its China Residency Program promoting cultural diplomacy. This would be the first of six international tours that En Route would support. Back in Philadelphia, the agency adds its second employee.
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En Route knows the business
2013
After En Route aids the Philadelphia Convention & Visitors Bureau with planning for and hosting the American Bus Association’s 2012 Marketplace, the CVB taps En Route to secure and manage the Active America China Summit in Philadelphia.
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We literally wrote the plan for tourism growth
2014
En Route is selected by the City of Philadelphia Tourism & Hospitality Task Force to undertake a study and report addressing tourism need periods and product development to drive visitation.
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Reaching new heights with new attractions
2015
Montparnasse 56, a global tourism company based in Paris, hires En Route to lead pre-opening planning and group sales strategy for the new One Liberty Observation Deck.
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Turning community events into marketing magic
2016
En Route’s second year promoting the Chestnut Hill Harry Potter Festival generates global media coverage and trending content on social media. Attendance increased by more than 220%.
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Generating votes for historic preservation
2017
Germantown United Community Development Corporation called on En Route to help them compete for a Partners in Preservation grant through a 30-day, vote-driven nationwide campaign. En Route’s campaign resulted in Germantown winning the popular contest, and a bonus voting week, resulting in $160,000 in preservation funding to restore two African-American historical sites.
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Welcoming Tall Ships to Philadelphia
2018
Brought on board by the Delaware River Waterfront Corporation and Independence Seaport Museum, En Route served as project manager for the 2018 Sail Philadelphia festival, including interfacing with Tall Ships America, securing sponsorships, executing marketing, contracting ships from around the globe, and managing ticket sales.
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Illuminating the largest Lantern Festival Company in the U.S.
2019
After developing a strong working relationship marketing the Philadelphia Chinese Lantern Festival for four years, China-based Tianyu Arts & Culture engaged En Route to manage its U.S. brand marketing, including public relations, social media, Search Engine Marketing, and Search Engine Optimization.
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Navigating unchartered waters
2020
Nobody will forget 2020. The COVID-19 pandemic, critical discussions about systematic racism, protests, and economic threats turned everyone’s world upside down. Suddenly working remotely and in quarantine, the En Route team worked with clients to update offerings, produce digital events, craft powerful messages, and develop new business models for a changed world.
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Expanding national reach
2021
En Route expands its footprint with projects for VisitPITTSBURGH and Downtown Tulsa Partnership, leveraging more than two decades of destination marketing expertise.
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Opening the newest cultural destination
2022
In the fifth year working with The Clay Studio, En Route launches the opening of the ceramic organization’s new ground-up facility in South Kensington.
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We had a blast networking with the @phillyadclub and @ccbaphilly at their Happy Hour Breakfast event! 🍩 Thank you to @abc_creative for hosting and connecting us to many new friends in the industry 👔🤝
En Route is excited to work with our newest client, @achieveability! The local non-profit strives to permanently break the generational cycle of poverty for West Philadelphia families through higher education, affordable housing, supportive services, community and economic development, and accountability.
We hope all the kids that came out had an egg-celent time at the Hop-A-Long Trail! @marsglobal and @americanheritagechocolate helped everyone get into the Easter spirit by sliding them eggs and candy. @franklinsquarephilly is the only public green space serving Chinatown, Callowhill, and Old City neighborhoods! 🐣🐰
The Mashrabiya Project: Seeing Through Space - Now open at the @museumforartinwood through July 23!⠀
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The Mashrabiya Project is a community-focused, shared experience that links the heritage of the mashrabiya, a screening element with ancient origins, to responses in art and design that reflect considerations of space and seeing in contemporary life. The Project—the first in the U.S. to examine the mashrabiya as both an architectural object and a locus of metaphor—presents an opportunity for dialogue and connection across cultural and geographic borders. With its artful geometry and elaborate perforated designs, the mashrabiya became a defining element of Islamic visual culture and ornament.
Happy Opening Day! As the @phillies play their home opener, take a look at some of the kick-offs, inaugurations, and ribbon cuttings that En Route has planned, promoted, and managed. Need to make your next opening or launch a home run? Hit us up, and let us pitch to you.
En Route welcomes our newest client, @academiesinc! The non-profit proudly works with students, educators, and partners to improve outcomes for Philadelphia's youth, and provides career-connected educational programming.
An annual new works program called 'The Kiln' is being launched by @peopleslight, which will invite six artists to develop new projects at the theatre starting today until April 15! The Kiln will invite artists for a five-day residency that will culminate in a series of readings, performances, community conversations, and artist talks. ☀️
@theclaystudiophl was recently profiled by FOX29, featuring Executive Director Jennifer Martin detailing the non-profit ceramic art organization and its Figuring Space exhibition that runs until April 16. The internationally recognized studio offers a variety of interactive classes, workshops, camps, and public programs that are completely free!
En Route is thrilled to announce our newest client, the @hsofp! A hub for cultural enrichment, experiential education, and stewardship of collections and places, this organization preserves and shares Princeton’s diverse, important, and fascinating stories with wide audiences.
The En Route team attended the premiere of The American Revolution last night, and it was one for the history books! Thank you to @phl17 for their coverage of @amrevtheshow, which is currently running this week through April 1st.
Tonight is the opening night of @amrevtheshow! Playing a limited run of only 5 nights in Old City, the 50-minute performance is a cant-miss show, featuring 7 actors on a 21-square-foot table. Grab your tickets today, and experience the historical show of the season!
Attention all gardening and horticulture enthusiasts, the doors are opening this Saturday at @andalusiapa! From 10 am to 5 pm, Open Saturdays are your chance to explore the historic house, gardens, and arboretum, and you can also join scheduled tours on Mondays, Tuesdays, and Fridays throughout the season. 🌻🌸
As we continue through Theatre Week, @theatreexile has received great recognition from the @phillyinquirer! The great press includes being recognized as one of the notable Spring productions, and covering the highly anticipated show Abandon, premiering April 27. Also included are great eats nearby the iconic South Philly theatre, making a perfect dinner and a show combo! 📷: Robert Hakalski
As part of Theatre Week, @brtstage has been receiving excellent press for the upcoming "Cabaret" show! After being canceled in 2020, the Tony Award-winning musical returns tonight and will run until April 16. Buy tickets for a remarkable performance today! 🎭 @buckscountyherald @lowerbuckstimes
For a limited time only, the American Revolution is back! From March 28 to April 1, experience history in 50 minutes with an exhilarating theatrical production. Featuring 7 actors performing on a small tabletop stage, @amrevtheshow brings history to life in an unforgettable experience 🦅
Earlier this week, the Mayoral Candidates Forum on Hospitality and Tourism took place at the @pa_convention. We are looking forward to an exciting race between the many qualified candidates and helping Philadelphia grow into an even more desirable destination! @greaterphiladelphiahotel @6abcactionnews @phlvisitorcenter @prlaorg @visitphilly @discoverphl
With March Madness in full swing, stop by @loubirdsphilly today to fill out a tournament bracket for the chance to win $200! 🏀 Happy hour prices last from 4-10 p.m., and be sure to try the new St. Patrick’s Day Special: 🍀 "Lucky Charm" shot (Baileys and Jameson with green sprinkles!)
It's #CraftingMonth, which means it's the perfect time to sign up for the upcoming Tools of the Trades event! With the help of @craftnowphl and @nextfab_phl, you can learn crafting trades and explore beneficial resources that have made Philadelphia a national leader in the craft and maker sector. Access https://linktr.ee/CraftNOWPHL to sign up for virtual and in-person events taking place on 3/25 from 4 - 7 pm!
March Madness is here, and the perfect place to cheer on your favorite team is at @southbowlphilly! Featuring game day deals, delicious drink specials, and an atmosphere for all sports fans, you don't want to miss out on these NCAA tournament games! 🏀🍻
The opening night of The Mashrabiya Project at @museumforartinwood was a rousing success! A special thank you to the artists, curators, directors, and everyone involved with this project who helped create a spectacular exhibition. This exhibit has FREE admission, and is open now until July 23!