Take a look at some highlights of En Route’s work over the years!
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And so it began
2007
En Route Consulting launches as a tourism marketing consulting business. The first projects include managing Mural Arts Month for the City of Philadelphia’s Mural Arts Program and developing a tourism master plan for Union County, New Jersey.
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Planting tourism seeds in the Garden State
2008
The South Jersey Tourism Corporation engages En Route to develop tourism product and marketing campaigns, and to launch a series of Tourism Assessment Programs with individual counties throughout the region. En Route continues to work with South Jersey’s leading institutions more than a decade later.
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Building a plan to welcome LGBTQ visitors
2009 Visit Baltimore brings En Route to “Charm City” to develop the DMO’s new LGBTQ marketing programs to attract leisure visitors and meetings, assist with the creation of an LGBTQ visitors guide, and convene a Tourism Advisory Board of community and hospitality industry stakeholders.
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Mixing marketing with product development
2010
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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Promoting diversity at the Jersey Shore
2010
Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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En Route goes global
2012
En Route joins the Fabulous Philadelphians in Asia to help The Philadelphia Orchestra launch its China Residency Program promoting cultural diplomacy. This would be the first of six international tours that En Route would support. Back in Philadelphia, the agency adds its second employee.
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Leveraging tourism industry expertise
2013
After En Route aids the Philadelphia Convention & Visitors Bureau with planning for and hosting the American Bus Association’s 2012 Marketplace, the CVB taps En Route to secure and manage the Active America China Summit in Philadelphia.
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We literally wrote the plan for tourism growth
2014
En Route is selected by the City of Philadelphia Tourism & Hospitality Task Force to undertake a study and report addressing tourism need periods and product development to drive visitation.
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Reaching new heights with new attractions
2015
Montparnasse 56, a global tourism company based in Paris, hires En Route to lead pre-opening planning and group sales strategy for the new One Liberty Observation Deck.
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Turning community events into marketing magic
2016
En Route’s second year promoting the Chestnut Hill Harry Potter Festival generates global media coverage and trending content on social media. Attendance increased by more than 220%.
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Generating votes for historic preservation
2017
Germantown United Community Development Corporation called on En Route to help them compete for a Partners in Preservation grant through a 30-day, vote-driven nationwide campaign. En Route’s campaign resulted in Germantown winning the popular contest, and a bonus voting week, resulting in $160,000 in preservation funding to restore two African-American historical sites.
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Welcoming Tall Ships to Philadelphia
2018
Brought on board by the Delaware River Waterfront Corporation and Independence Seaport Museum, En Route served as project manager for the 2018 Sail Philadelphia festival, including interfacing with Tall Ships America, securing sponsorships, executing marketing, contracting ships from around the globe, and managing ticket sales.
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Illuminating the largest Lantern Festival Company in the U.S.
2019
After developing a strong working relationship marketing the Philadelphia Chinese Lantern Festival for four years, China-based Tianyu Arts & Culture engaged En Route to manage its U.S. brand marketing, including public relations, social media, Search Engine Marketing, and Search Engine Optimization.
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Navigating unchartered waters
2020
Nobody will forget 2020. The COVID-19 pandemic, critical discussions about systematic racism, protests, and economic threats turned everyone’s world upside down. Suddenly working remotely and in quarantine, the En Route team worked with clients to update offerings, produce digital events, craft powerful messages, and develop new business models for a changed world.
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Expanding national reach
2021
En Route expands its footprint with projects for VisitPITTSBURGH and Downtown Tulsa Partnership, leveraging more than two decades of destination marketing expertise.
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Opening the newest cultural destination
2022
In the fifth year working with The Clay Studio, En Route launches the opening of the ceramic organization’s new ground-up facility in South Kensington.
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Promoting Philadelphia Down Under
When the Philadelphia Convention & Visitors Bureau secured a live broadcast by the TODAY Show Australia, they brought in En Route to help create and manage the segments for the live broadcast at the Philadelphia Museum of Art steps.
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Cherishing our role as the leading theater agency
After four years working with Theatre Exile, positive results and generous word of mouth attracted several of the region’s premier theater companies, including Philadelphia Theatre Company, Wilma Theater, Bristol Riverside Theatre, and Arden Theatre Company. En Route worked to market and advocate for the theater community, which helped spark the creation of TKTS Philadelphia by Visit Philadelphia and the Independence Visitor Center.
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Launching Philadelphia’s Semiquincetennial Celebrations
En Route helped Homecoming 250 to plan and promote the 250th anniversaries for the U.S. Navy and Marine Corps, the first major event to celebrate the 250th birthday of the United States.
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