ACHIEVEMENTS & MILESTONES
While creating a respected and influential agency may not have been the ultimate goal when the En Route journey began a decade ago, En Route has grown into a diverse team of passionate and skilled professionals. Today that team is the go-to marketing resource for cultural, civic, and tourism projects, always focused on maximizing impact.ACHIEVEMENTS & MILESTONES
Take a look at some highlights of En Route’s work over the years!
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And so it began
2007
En Route Consulting launches as a tourism marketing consulting business. The first projects include managing Mural Arts Month for the City of Philadelphia’s Mural Arts Program and developing a tourism master plan for Union County, New Jersey.
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Planting tourism seeds in the Garden State
2008
The South Jersey Tourism Corporation engages En Route to develop tourism product and marketing campaigns, and to launch a series of Tourism Assessment Programs with individual counties throughout the region. En Route continues to work with South Jersey’s leading institutions more than a decade later.
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Bigger clients, expanded reach
2009Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Bigger clients, expanded reach
2009Visit Baltimore brings En Route to “Charm City” to develop the DMO’s new LGBTQ marketing programs to attract leisure visitors and meetings, assist with the creation of an LGBTQ visitors guide, and convene a Tourism Advisory Board of community and hospitality industry stakeholders.
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Mixing marketing with product development
2010
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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Mixing marketing with product development
2010
Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBTQ travelers.
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Mixing marketing with product development
2011
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours. The display became a seasonal favorite for the next six years.
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En Route goes global
2012
En Route joins the Fabulous Philadelphians in Asia to help The Philadelphia Orchestra launch its China Residency Program promoting cultural diplomacy. This would be the first of six international tours that En Route would support. Back in Philadelphia, the agency adds its second employee.
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En Route knows the business
2013
After En Route aids the Philadelphia Convention & Visitors Bureau with planning for and hosting the American Bus Association’s 2012 Marketplace, the CVB taps En Route to secure and manage the Active America China Summit in Philadelphia.
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We literally wrote the plan for tourism growth
2014
En Route is selected by the City of Philadelphia Tourism & Hospitality Task Force to undertake a study and report addressing tourism need periods and product development to drive visitation.
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Reaching new heights with new attractions
2015
Montparnasse 56, a global tourism company based in Paris, hires En Route to lead pre-opening planning and group sales strategy for the new One Liberty Observation Deck.
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Turning community events into marketing magic
2016
En Route’s second year promoting the Chestnut Hill Harry Potter Festival generates global media coverage and trending content on social media. Attendance increased by more than 220%.
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Generating votes for historic preservation
2017
Germantown United Community Development Corporation called on En Route to help them compete for a Partners in Preservation grant through a 30-day, vote-driven nationwide campaign. En Route’s campaign resulted in Germantown winning the popular contest, and a bonus voting week, resulting in $160,000 in preservation funding to restore two African-American historical sites.
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Welcoming Tall Ships to Philadelphia
2018
Brought on board by the Delaware River Waterfront Corporation and Independence Seaport Museum, En Route served as project manager for the 2018 Sail Philadelphia festival, including interfacing with Tall Ships America, securing sponsorships, executing marketing, contracting ships from around the globe, and managing ticket sales.
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Illuminating the largest Lantern Festival Company in the U.S.
2019
After developing a strong working relationship marketing the Philadelphia Chinese Lantern Festival for four years, China-based Tianyu Arts & Culture engaged En Route to manage its U.S. brand marketing, including public relations, social media, Search Engine Marketing, and Search Engine Optimization.
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Navigating unchartered waters
2020
Nobody will forget 2020. The COVID-19 pandemic, critical discussions about systematic racism, protests, and economic threats turned everyone’s world upside down. Suddenly working remotely and in quarantine, the En Route team worked with clients to update offerings, produce digital events, craft powerful messages, and develop new business models for a changed world.
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Expanding national reach
2021
En Route expands its footprint with projects for VisitPITTSBURGH and Downtown Tulsa Partnership, leveraging more than two decades of destination marketing expertise.
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Opening the newest cultural destination
2022
In the fifth year working with The Clay Studio, En Route launches the opening of the ceramic organization’s new ground-up facility in South Kensington.
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Another season finale for En Route: Team Co-op! 👨🎓👩🎓 We're sad to see Michael, Connor, and Kasey go but proud and excited to watch them achieve their goals in the future!⠀
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"To complete assignments accurately and efficiently, we consistently practiced time management. When working with clients, we needed to focus on completing tasks while working as a team player." – Michael⠀
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"My biggest takeaway from working at En Route was being able to get hands-on experience working in client services and being able to learn about all the different aspects of digital marketing." – Connor⠀
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"My experience at En Route helped me develop my networking and social media skills. We attended numerous events and had the chance to make a lasting impression on clients. I'm grateful to the team for being an unforgettable first step in my marketing career!" – Kasey⠀
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Good luck, team! You're going places!⠀
This morning at @graverslane Chestnut Hill Business District Executive Director Courtney O’Neill talked all things “Fall for the Arts” with Fox29’s @shaynahferreiratv. Thanks for highlighting the event, happening Sunday from 11 a.m. to 5 p.m. 🙌🏼 🖼️ 🎨
This Saturday is Souderton Connects' ART JAM! 🎨 On September 24, artists from all over the East Coast will join us to showcase their work. Enjoy awe-inspiring art, delicious food, live music, and so much more! Check out this FREE event this weekend and bring a fellow #ArtLover along!⠀
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To learn more, visit @soudertonconnects
Last week, Nashier wrapped up his summer internship at En Route! He was paired with us through our participation in the Philadelphia Youth Network's WorkReady Program, an initiative that provides high school students with an early introduction to the workforce. We can't wait to see his future achievements, especially in photography! 📸
Brian Sanders' JUNK celebrates 30 years with its newest experience, Luster! ✨🖤 It's not too late to purchase tickets for their opening night TOMORROW at the Concourse Dance Bar. Shows run through September 17. Don't miss this must-see experience!⠀
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Purchase tickets here @bsandersjunk !
GOOD NEWS: Labor Day Weekend is here! EVEN BETTER NEWS: @thebetsyrosshouse is offering a special discount on all self-guided tours! Use code SCHOOL DAYS at checkout for $2 off all self-guided tours at the birthplace of the American Flag! ⠀
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For tickets, visit @thebetsyrosshouse⠀
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Audio tours are not included in the discount.⠀
As summer comes to a close, we want to share this #throwback to #PhillyLanternFest with you! With its beautifully crafted lanterns, breathtaking performances, and awe-inspiring atmosphere, this year's festival lit up @franklinsquare like no other. The 2022 Festival was one of the best lantern festivals Philly has seen, and we have all of Philadelphia to thank for making this tremendous event one to remember. We can't wait for next year! 🏮
There are still so many exciting things to do in Historic Philadelphia before summer ends! This weekend, take a stroll to one of the Once Upon a Nation Storytelling Benches to hear riveting stories about Philadelphia's history. Our storytellers will be there until Labor Day so don't miss this special opportunity. ⠀
Located in:⠀
⭐️ Independence Visitor Center ( @phlvisitorcenter )⠀
⭐️ Franklin Court, Franklin Square ( @franklinsquarephilly )⠀
⭐️ Betsy Ross House ( @thebetsyrosshouse ); After, check out the new program, Meet the Women of 18th Century Philadelphia, to interact with History Makers who represent the racial, religious, social, and political diversity of the city in the 1700s.⠀
📣We're looking for a Public Relations Specialist to join our growing team📣⠀
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Our PR team works hard to create unique, informative content they're proud of. We offer numerous opportunities that support your growth like creating long-lasting connections in many different aspects. We're excited to welcome some new team members and show you what they can do! ⠀
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What we're looking for in a PR Specialist:⠀
📌A proven track record of public relations success⠀
📌Superior verbal and written communication skills⠀
📌Passion for writing, editing, and pitching stories⠀
📌Detail-oriented with superior organization skills⠀
Want to join a team full of passionate, hardworking, cooperative people?⠀
Click the link in our bio to apply today!⠀
Yesterday, we had the opportunity to sit in on the first rehearsal of ""A Leg Up,"" one of Bristol Riverside Theatres' four productions for its 2022/23 mainstage season.⠀
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Throughout @brtstage 's 2022/23 season, you can look forward to madcap stories where characters seem to thrive on chaos. In ""A Leg Up,"" Charles' future rests on the new XR3000, an intelligent prosthetic leg designed for the US Senator who is running for president. Directed by BRT's Co-Producing Director, Amy Kaissar, this witty and outlandish story by Ken Kaissar is a new comedy for the 21st century.⠀
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To learn more, visit @brtstage
Our most 🌊𝙖𝙦𝙪𝙖𝙩𝙞𝙘🌊 client @phillyseaport will be featured on @nbcphiladelphia's Race in Philly series TOMORROW, on the latest segment of their "Color of Water" special!⠀
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Tune in on August 23, 7:30 pm to learn more about their eye-opening exhibit, TIDES OF FREEDOM: AFRICAN PRESENCE ON THE DELAWARE RIVER.⠀
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To learn more, visit @phillyseaport
This weekend is your chance to get hands-on with clay! 🏺🎨 Join @theclaystudiophl on Saturday, August 20 for their 7th annual Clay Fest, sponsored by PNC Arts Alive. Celebrate the art of clay and its vibrant community with an afternoon full of FREE activities for all ages, including wheel throwing, artist projects, workshops, hands-on clay projects, an ice cream social, and MORE!⠀
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This year’s Clay Fest will be held at @theclaystudiophl’s new building, located at 1425 N American Street, from 12-4pm. Hope to see you there!
Check out the @6abcfyiphilly segment that was filmed at @northbowlphilly for #NationalBowling Day. Even if you missed National Bowling Day on August 13, North Bowl is always the perfect spot to go with family, friends, or a date!⠀
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Located at 909 N 2nd Street, @northbowlphilly will help you celebrate National Bowling Day year-round.
This is unexpected and incredible news! What a great opportunity for The African American Museum in Philadelphia! @aampmuseum will be moving to the former Family Court building located at 1801 Vine Street.⠀
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To learn more, visit @phillyinquirer
Say hello to our new Marketing Coordinator Nathan Pullen! A recent Penn State University graduate with a degree in Public Relations, Nathan moved from Virginia to Philadelphia to join the En Route team. An avid sports fan who has brought his passion to life through sports journalism and communications across various media platforms, he is excited to share clients’ stories and messages with compelling content.
Say hello to our new Account Manager, Alonso Zuñiga-Vergara! A native of Chile who grew up in Connecticut and graduated from Southern Connecticut State University, Alonso has extensive experience in marketing, client relations, and business development. He has managed projects large and small, including event production and bilingual marketing campaigns. Alonso is the quarterback behind En Route’s multi-faceted marketing efforts, working to ensure that campaigns achieve client goals. Relatively new to Philadelphia, Alonso thrives on exploring the city and region.
We're #EnRoute to a summer full of surprises! 😉 We're thrilled to announce that "Summer of Surprises" has officially kicked off with the Independence Visitor Center! After two years of restrictions due to the COVID-19 pandemic, we get the chance to surprise you at your favorite Philadelphia attractions. Celebrate the City of Brotherly Love with us this summer.
#Throwback to the historical and family-friendly experience, The American Revolution The Show (@amrevtheshow)! This unique retelling of our country's founding was truly special and we eagerly await the next set of performances. ❤️
#EnRoute is thrilled to celebrate National Carousel Day with @franklinsquarephilly! Join in on the celebration by visiting today.🎠❤️ ⠀
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#Repost⠀
Franklin Square is home to Center City's ONLY Carousel! 🎠😲 Spend the weekend leading up to #NationalCarouselDay taking the Parx Liberty Carousel for a spin, surrounded by gorgeous lanterns! ✨⠀⠀
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⭐ The fun doesn't end there! If you've bought tickets to #PhillyLanternFest, you will receive $1 off your carousel ride. ⠀⠀
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⭐ You'll also get a FREE ride on the Carousel if you complete the Lantern Scavenger Hunt, one of our family-friendly daytime activities!⠀⠀
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Don't wait until you're at the Square; buy your tickets online. LINK IN BIO
What an honor it was to see our Director of Public Relations, Tracy Buchholz, and our CEO Bill Gehrman recognized as one of the @metrophilly LGBTQ+ Power Players! 🌈💪 Passionate, diligent and influential— it's the En Route way!⠀
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Metro Philly's LGBTQ+ Power Players focus on the community's most powerful drivers of change. Representing a wide range of professions, Power Players are developing new programs, policies, services, and opportunities for the LGBTQ+ community as we speak. They have shared their insights on how to be an ally and effect transformation!⠀
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To hear more from these trailblazers, visit @metrophilly