Shoring up critical connections

  • January 3, 2025

When the first Tall Ships festival in seven years sailed into Philadelphia and Camden, the event partners and producer signaled En Route to be their liaison with city representatives and tourism agencies to maximize visitation, overnight stays and economic impact. While the Festival planners brought the know-how to recruit ships from around the globe and manage the operations of the nautical event, En Route helped waterfront attractions develop strategies to book group tours and concept VIP hotel packages for visitors who wanted a closer look. En Route managed outreach to hotels and visitors centers, concierge and front line staff, and businesses and attractions that could enhance the Festival and create new opportunities throughout the city.