- January 3, 2025
CraftNOW, a creative collective of Philadelphia’s leading cultural institutions and artists dedicated to preserving and celebrating the city’s rich legacy of craft, launched the inaugural CraftNOW Philadelphia Event & Exhibition Series in 2015. Joining the project on the ground floor, En Route was engaged to build a brand narrative, design and implement an integrated marketing plan, launch social media channels for the new movement and promote the week-long event series through public relations. En Route produced and distributed all print collateral, served as the social media community manager for CraftNOW accounts, and executed a national media relations campaign to spotlight Philadelphia’s craft community and encourage the public to engage with the art of craft. Since the launch of CraftNOW Philadelphia in 2015, En Route has secured more than 60 earned media placements, established a reach of more than 100 million digital and print impressions, and organically grew the social media presence from zero to more than 1,500 engaged followers.
Let’s Talk
We’re always looking for interesting challenges and new friends. So don’t be that stranger.
