Known for our connections,
valued for our results.
Polished yet scrappy — En Route is a niche marketing agency with a penchant for tourism, cultural and civic projects. United by a passion for economic impact, analytics and brand building, we leverage integrated communications and networks to launch conversations on your behalf. We believe in asking the right questions, actionable ideas and putting our clients first.
Most of all, we believe in you, so get en route.

En Route launched the Hilton Penn’s Landing’s new in-house dining concept – Keating’s Rope & Anchor, Bar + Kitchen, in the summer of 2016. From website and collateral content creation, to photoshoot management, to launch event execution and a targeted media/influencer campaign – we planned, implemented and managed every aspect of the launch. Focusing on positioning the restaurant as an integral part of the waterfront community, En Route tapped into local food bloggers and Instagram influencers to host a series of events (that reached more than 290,000 followers) aimed at engaging regional food lovers and frequent diners. Traditional media efforts, including site visits by print, broadcast and digital media outlets, supported the influencer campaign along with personalized media deliveries to 30 regional outlets. The campaign resulted in more than 30 earned media placements, reaching more than 70 million impressions, over 17,000 social media engagements and an opening event that drew 165 local influencers, media, key industry partners and hospitality representatives.
From content creation to launch event execution & a targeted media/influencer campaign, En Route launched the Hilton Penn’s Landing’s in-house restaurant – Keating’s Rope & Anchor, Bar + Kitchen in 2016. Pairing an opening event for industry partners with social media influencer dinners (reaching 290,000+ followers) & media outreach, the campaign generated more than 70 mill. (+) impressions & 17,000 (+) social media engagements.

Since Visit Baltimore launched its LGBT tourism marketing program in 2008, the tourism promotion agency has relied on En Route to lead and manage the multi-faceted campaign. After years of print and digital media ad placements, En Route proposed a new comprehensive campaign to increase trackable results in 2013. En Route’s tailored solution leveraged sponsorships of LGBT film festivals along the East Coast. The sponsorships built brand awareness of Baltimore, promoted an All Access Baltimore contest and built a qualified consumer marketing database through email collection. The film festival promotion included a 30-second trailer shown before festival features, promotional displays in theaters, pay-per-click digital advertising, public relations and on-site themed events resulting in more than 16,000 unique visits to the All Access micro-site and more than seven million paid media impressions. En Route also leads the Visit Baltimore LGBT Tourism Advisory Committee, produces targeted LGBT content for the destination website – baltimore.org, and manages production of the official Visit Baltimore LGBT Visitors Guide.
In 2013 En Route implemented a campaign for Visit Baltimore (focused on LGBT tourism) around East Coast LGBT film festivals. The goal: build brand awareness & a consumer marketing database. The promotion included 30-sec. trailers shown before films, theater displays, digital ads, PR & events. The campaign produced 16,000 unique visitors to the Visit Baltimore micro-site & 7 mill. (+) media impressions.

Franklin Square is one of Philadelphia’s original five squares and serves as a seasonal hub for family-friendly activities. Historic Philadelphia, Inc. received funding to develop a winter light show as a cornerstone of new holiday programming to enhance the use of the Square through November and December. As HPI’s marketing agency, En Route was tasked with introducing the holiday programming to new audiences and activating Franklin Square for a new season. With our strategic plans for partnership procurement and management, collateral and content creation, social media management, paid advertising campaigns and digital marketing, the Franklin Square Holiday Festival and accompanying Electrical Spectacle Holiday Light Show attracts visitors of all ages to Franklin Square every winter. Over the past three years, En Route promoted special theme nights (such as Ice Sculpting in the Square and Nutcracker Night) to enhance the evening programming during the holidays. The Electrical Spectacle show now attracts more than 200,000 attendees over an eight-week period and lead to a 16% increase in social media followers for Historic Philadelphia.
When Historic Philadelphia, Inc. received funding to develop a winter light show for Franklin Square, En Route was tapped to introduce the programming to new audiences. From partnership development to collateral creation, social media management to paid campaigns, En Route executes all marketing for the now annual show. The Electrical Spectacle attracts more than 200,000 attendees over an eight-week period.

CraftNOW, a creative collective of Philadelphia’s leading cultural institutions and artists dedicated to preserving and celebrating the city’s rich legacy of craft, launched the inaugural CraftNOW Philadelphia Event & Exhibition Series in 2015. Joining the project on the ground floor, En Route was engaged to build a brand narrative, design and implement an integrated marketing plan, launch social media channels for the new movement and promote the week-long event series through public relations. En Route produced and distributed all print collateral, served as the social media community manager for CraftNOW accounts, and executed a national media relations campaign to spotlight Philadelphia’s craft community and encourage the public to engage with the art of craft. Since the launch of CraftNOW Philadelphia in 2015, En Route has secured more than 60 earned media placements, established a reach of more than 100 million digital and print impressions, and organically grew the social media presence from zero to more than 1,500 engaged followers.
The CraftNOW Philadelphia Event & Exhibition Series launched in 2015. From the start, En Route was engaged to build a brand narrative, design & implement an integrated marketing plan, launch social media channels & promote the event series through PR. Since the launch, En Route has secured 60 (+) media placements & 100 mill. (+) digital & print impressions.

As the agency of record for the Chestnut Hill Business District, En Route attracts new audiences leveraging the neighborhoods’ diverse events, most notably, the Harry Potter Festival. In 2016, this organic fan festival garnered global attention and shattered attendance records after En Route’s communications strategy generated international exposure. Understanding the power of viral marketing, we worked with a local destination marketing organization (with a highly followed blog and social media platforms) to break the news about the expanding festival. The initial announcement was followed by a regional broadcast media blitz (securing festival previews, human interest stories and executive interviews), a social media campaign (inserting the destination and event into conversations surrounding the series), and national media outreach (ensuring accurate coverage and brand driven messaging). Results from this purely organic campaign included driving more than 40,000 visitors to the destination (an estimated 14,000 visitors attended the previous year), coverage in 100+ outlets across the globe (including Teen Vogue, Travel + Leisure, Newsweek, TIME Digital and BBC News) and more than two million social media engagements.
Chestnut Hill hosts the Harry Potter Festival. In 2016, this fan festival garnered global attention & shattered attendance records after En Route’s communications strategy generated groundbreaking exposure. Combining viral marketing & social media with exclusive teasers to Visit Philly & a media blitz, this purely organic campaign drew 40,000 (+) visitors to the destination, global media hits & 2 mill. (+) social engagements.

When the first Tall Ships festival in seven years sailed into Philadelphia and Camden, the event partners and producer signaled En Route to be their liaison with city representatives and tourism agencies to maximize visitation, overnight stays and economic impact. While the Festival planners brought the know-how to recruit ships from around the globe and manage the operations of the nautical event, En Route helped waterfront attractions develop strategies to book group tours and concept VIP hotel packages for visitors who wanted a closer look. En Route managed outreach to hotels and visitors centers, concierge and front line staff, and businesses and attractions that could enhance the Festival and create new opportunities throughout the city.
When the Tall Ships festival sailed into Philly, the event producer signaled En Route to serve as a liaison with city representatives & tourism agencies to maximize visitation, overnight stays, & economic impact while helping waterfront attractions develop strategies to book group tours. En Route managed outreach to hotels & visitors centers to enhance the Festival and create new opportunities throughout the city.

Certainly, one of the most unique and rewarding projects – and a frequent flier miles generator – took root when The Philadelphia Orchestra recruited En Route to Asia in 2012 to help launch a five-year China Residency Program. Since that first tour to Shangahi, Beijing, Tianjin and Macao, En Route has managed sponsorship activation, marketing materials, diplomatic events and so much more through China, Japan and Western Europe. En Route currently serves as project manager for the Orchestra’s annual overseas tours and manages globally-focused efforts at home, including the 2014 visit by the National Centre for the Performing Arts Orchestra and the 2016 China-U.S. Year of Tourism Closing Ceremony.
The Philadelphia Orchestra recruited En Route to Asia in 2012 to help launch a 5-year China Residency Program. Since that first tour, En Route has managed sponsorship activation, marketing materials, diplomatic events and more through China, Japan, & Western Europe. En Route currently serves as project manager for the annual overseas tours & manages the Orchestra’s globally-focused efforts at home.

Tianyu Arts & Culture Inc.’s Chinese Lantern Festival made its Northeast U.S. debut in 2016 at Franklin Square. An illuminating celebration of Chinese art and culture, the festival provided a unique opportunity to attract new visitors to Franklin Square and the City of Philadelphia. En Route was charged with developing the marketing plan to announce the festival, generate awareness, drive ticket sales for the seven-week event and spur repeat visitation to the Square. The comprehensive campaign leveraged paid media, social media, promotional partnerships, on-site activations, Search Engine Marketing and influencer engagement to successfully launch the inaugural festival. The 2016 event drew 92,000 visitors from all 50 states and 10 foreign countries and will return for a 2017 season. Leveraging organic user generated content, strategic social media engagement lead to a 20% increase in social followers for Franklin Square accounts with more than 800 images shared using the designated hashtag on Instagram.
The Chinese Lantern Festival made its Northeast U.S. debut in 2016 at Franklin Square. En Route developed a marketing plan to announce the event & drive ticket sales. The plan leveraged paid & social media, promotional partnerships, on-site activations, SEM & influencer engagement to launch the inaugural festival. The 2016 event drew 92,000 visitors & sparked a 20% increase in social followers for Franklin Square.
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Contact🏛️Happy International Museum Day🏛️ Check out some of our clients you can visit to celebrate! Sail into history with @phillyseaport, rediscover the importance of honoring those who served at @vietnameramuseum and explore the birthplace of the American flag at @thebetsyrosshouse!
Join @franklinsquarephilly and @historicphillythis THURSDAY for their annual fundraiser, An Evening in Franklin Square presented by @parxcasino! 🎉
Enjoy a magical night of fun featuring the Parx Square Derby, exhilarating auctions, and a magical fountain show! All proceeds will go towards maintaining and operating Franklin Square.
For more information, visit @franklinsquarephilly
Did you know Visit Philadelphia (@visitphilly) has a new CEO? Congratulations to Angela Val (@angelaphilly) on her new position! 👏⠀
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With more than two decades of destination-marketing experience, Angela has a distinct track record of success — one that will elevate our industry and our city to new heights! We're incredibly excited to continue working with Visit Philadelphia and their new CEO to strengthen Philly's already strong tourism and hospitality workforce!⠀
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Congrats, Angela!⠀
Bowling alleys are not typically known for their outdoor spaces- South Bowl is not your typical bowling alley!☀️🎳 ⠀
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South Bowl's The Yard is officially open and offers a multitude of fun outdoor activities for everyone. Featuring batting cages, bocce courts, shuffleboard, a pool table, horseshoes, and more South Bowl is the perfect place to gather with friends and family this summer! Plus, if you ever wanted to switch over to bowling or arcade games, they'll be waiting for you inside right next to The Yard. 😉⠀
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Visit @southbowlphilly for more info!
📣We're looking for an ACCOUNT MANAGER to join our growing team📣⠀⠀
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Do you see yourself as a leader? Love being the direct point of contact for your clients? Sounds like En Route is a perfect match for you! As a highly collaborative team, we work together to bring marketing and content services to the tourism, cultural, and civic projects in the Greater Philadelphia area. We'll help you grow and learn a wide range of marketing activities and practices.⠀⠀
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What we're looking for in a Marketing Coordinator: ⠀⠀
📌Friendly and outgoing personality⠀⠀
📌Excellent verbal and written communication skills⠀⠀
📌Ability to work well under pressure, both autonomously and as part of a team⠀⠀
📌Experience in social media, writing, or digital marketing a plus⠀⠀
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For more details, visit the link in our bio.⠀⠀
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ℹ️ We're #EnRouteTo great things, and we are looking for a hardworking member to join our team. To learn more about us, visit our website at enroutemarketing.com
Looking for a last minute Mother's Day gift idea? Surprise her this year with tickets to Theatre Exiles' new show, Today is my Birthday!
This quirky comedy by award-winning screenwriter and playwright Susan Soon He Stanton tells the story of would-be writer Emily, who moves back home to Hawaii after her bubble life in New York pops. As she trades one island for another, Emily, feeling unfulfilled, creates an alter-ego for a radio dating show, determined to turn fantasy into reality. You do not want to miss this!
For tickets, visit @theatreexile
Client #Highlight in honor of #EarthDay2022! 🌎⠀
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As a global, leading Chinese lantern festival producer, @Tianyuartsculture creates magical experiences for their visitors all around the world. But their conservation efforts go far beyond designing lanterns inspired by endangered species. They combine the thrill of immersive experiences with scientific and educational elements that enrich visitors’ knowledge of the plants and animals that play an important role in wildlife conservation and a healthy planet. ⠀
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To learn more about their conservation efforts, visit @tianyuartsculture
Previews for @theatreexile's upcoming play, "Today is My Birthday" start April 28th! 🎉🎂 We've already reserved our tickets, have you?
Ever wonder what it's like to have a thousand friends on Facebook but no one to have dinner with on a Saturday night? Written by award-winning screenwriter and playwright Susan Soon He Stanton (@susansoonhe), Today is My Birthday is a quirky comedy that tells the story of would-be writer Emily, who moves back home to Hawaii after her bubble life in New York pops. Directed by Cat Ramirez (@kitcatillac), the story is told through a creative mixture of live radio, voicemail, and phone calls.
To purchase tickets, visit @TheatreExile
#ThrowbackThursday to last week when we were at the much-anticipated #GrandOpening for @theclaystudiophl's new home! We're incredibly proud of them for taking on such a monumental project to be able to give more to their community. 🎉
@theclaystudiophl's South Kensington facility is a four-story, state-of-the-art ceramics center that will provide them with 67% overall growth! Visit them at 1425 N. American Street for their exhibition "Making Place Matter" debuting on April 23rd!
For more information, visit @theclaystudiophl
Have you heard about The Clay Studio's big move coming up? 🏺⠀
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This weekend, they're moving into their new 34,000-square-foot building, which will allow @theclaystudiophl to expand their services and spaces by 67 percent! The facility will be a first in the country, as the largest center for ceramic arts to be built from the ground up. You can catch us proudly cheering them on at their Grand Opening this Saturday, April 9th. Hope to see you there!⠀
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To learn more, visit @theclaystudiophl ⠀
Full steam ahead, we're #EnRouteTo greatness! ⚓
Last week, we got to experience the Overnight Encampment Program aboard the Battleship New Jersey Museum and Memorial. Upon arrival, members of our team were greeted by the Ship's hospitable personnel, who later took us on a jaw-dropping tour through the various compartments of the vessel. We want to thank @battleshipnj for being excellent hosts and helping us remember the child-like wonder we'd been longing for.
To learn more, visit @battleshipnj
Don't miss the discount! Turn your craft into a successful business with Tools of the Trades. 🛠️⠀
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Join @CraftNowPHL and @NextFab_PHL for a first-of-its-kind digital conference for makers and artists, where attendees can participate in more than 14 interactive webinars and panel discussions led by leading creative experts and makers. The conference will conclude on March 26 with a special in-person networking event with food, drinks, live music, and a chance to connect with attendees and speakers.⠀
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🎟️ Get your discounted tickets by visiting @CraftNowPHL
📣We're looking for a MARKETING COORDINATOR to join our growing team📣⠀
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As a highly collaborative team, we work together to bring marketing and content services to the tourism, cultural, and civic projects in the Greater Philadelphia area. We'll help you grow and learn a wide range of marketing activities and practices.⠀
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What we're looking for in a Marketing Coordinator: ⠀
📌Friendly and outgoing personality⠀
📌Excellent verbal and written communication skills⠀
📌Ability to work well under pressure, both autonomously and as part of a team⠀
📌Experience in social media, writing, or digital marketing a plus⠀
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For more details, visit the link in our bio.⠀
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ℹ️ We're #EnRouteTo great things, and we are looking for a hardworking member to join our team. To learn more about us, visit our website at enroutemarketing.com
In honor of International Women's Day, we want to share some of our women-led clients! Today, we're celebrating women's cultural, political, and socio-economical achievements alongside:⠀
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✨ The Clay Studio (@theclaystudiophl)⠀
✨ Historic Philadelphia (@historicphilly)⠀
✨ CraftNOW (@craftnowphl)⠀
✨ 12th Street Catering (@12stcatering)⠀
✨ Theatre Exile (@theatreexile)⠀
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Don't forget to give them a follow! You won't regret it.
Did you catch the En Route feature in the latest Philly Ad News?⠀
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2022 marks En Route's 15th year of operations, and a celebration is in order! We've got a lot planned for our anniversary, but it's incredible to see @phillyadclub kick off the celebration with a feature in their March-April issue. It's been an exhilarating 15 years, and we can't wait to commemorate this important milestone with all the friends we've made along the way.⠀
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For the full Philly Ad News March-April issue, visit @phillyadclub
Team #EnRoute only has one thing to say after their initial visit to @southbowlphilly, and that's WOW! This week, we were invited out to the charming South Philly bowling alley & bar to get to know our newest client inside and out. South Bowl made us feel right at home with their electrifying atmosphere, vibrant energy, and endless hospitality. We are more than enthralled to be working with them, so you can say that we'll be visiting both during AND after work hours!⠀
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Thanks, South Bowl. See you soon!
📣We’re looking for a DIRECTOR OF MARKETING to join our passionate team📣⠀
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If you're an experienced, self-motivated and forward-thinking marketing professional, join our growing team to bring exceptional marketing services to Greater Philadelphia.⠀
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What we're looking for in a Director of Marketing: ⠀
📌Marketing agency, account management, or relevant experience⠀
📌Expertise in strategic marketing and digital marketing⠀
📌Leadership and management experience⠀
📌Friendly and outgoing personality⠀
📌Strong presentation and public speaking skills⠀
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To learn more and apply, visit the link in bio.⠀
📣We’re looking to HIRE AWESOME PROFESSIONALS to join our growing team!📣⠀
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Are you a passionate, enthusiastic, and determined individual looking for the right team for your big ideas? Look no further! Everyone who joins En Route will have a chance to try something new, teach something new, and work with different kinds of people and clients. Remember the glass slipper that makes Cinderella’s dreams come true? Find your own "glass slipper" position right here at En Route. ⠀
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We're a marketing agency servicing tourism, cultural, and civic projects. But what you need to know is that we’re a passionate bunch, and we aim to go the extra mile in everything we do!⠀
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See what roles you could be filling at En Route ⤵️⠀
📌Director of Marketing⠀
📌Marketing Coordinator⠀
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We're #EnRouteTo great things here. Don’t wait, visit the link in our bio to apply now! ⠀
As #BlackHistoryMonth comes to an end, we must remember that educating one another to uplift and celebrate Black history is a year-round task. On that note, En Route would like to highlight a few of many Black-owned organizations that highlight the culture of Philadelphia: ⠀
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Philadelphia Association of Black Journalists: @phillyabj⠀
African-American Museum in Philadelphia: @aampmuseum⠀
African-American Chamber of Commerce: @official_aacc⠀
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En Route might have begun as a one-man show, but our success is the unequivocal result of our values rooted in diversity and inclusion.
Say hello to our new Digital Marketing Coordinator, Alex Santos!
Alex brings his expertise in creating powerful messaging and effective advertising campaigns to En Route from his background in e-commerce and digital marketing. After graduating from Western Kentucky University with a degree in Interdisciplinary Studies of Business, Alex moved to Philadelphia as a freelance digital marketer partnering with various agencies.
Welcome to the team, Alex!