Known for our connections,
valued for our results.
En Route is a Philadelphia-based marketing agency that specializes in tourism, cultural, and civic projects.
Driven by a passion for storytelling, economic impact, and analytics, we provide a range of
marketing communications services to advance our clients’ goals and positively impact communities.
We work with businesses and institutions in the Philadelphia region and across the country, providing long- and
short-term campaigns and solutions designed to motivate residents and visitors to achieve the desired goals.

En Route launched the Hilton Penn’s Landing’s new in-house dining concept – Keating’s Rope & Anchor, Bar + Kitchen, in the summer of 2016. From website and collateral content creation, to photoshoot management, to launch event execution and a targeted media/influencer campaign – we planned, implemented and managed every aspect of the launch. Focusing on positioning the restaurant as an integral part of the waterfront community, En Route tapped into local food bloggers and Instagram influencers to host a series of events (that reached more than 290,000 followers) aimed at engaging regional food lovers and frequent diners. Traditional media efforts, including site visits by print, broadcast and digital media outlets, supported the influencer campaign along with personalized media deliveries to 30 regional outlets. The campaign resulted in more than 30 earned media placements, reaching more than 70 million impressions, over 17,000 social media engagements and an opening event that drew 165 local influencers, media, key industry partners and hospitality representatives.
From content creation to launch event execution & a targeted media/influencer campaign, En Route launched the Hilton Penn’s Landing’s in-house restaurant – Keating’s Rope & Anchor, Bar + Kitchen in 2016. Pairing an opening event for industry partners with social media influencer dinners (reaching 290,000+ followers) & media outreach, the campaign generated more than 70 mill. (+) impressions & 17,000 (+) social media engagements.

Since Visit Baltimore launched its LGBT tourism marketing program in 2008, the tourism promotion agency has relied on En Route to lead and manage the multi-faceted campaign. After years of print and digital media ad placements, En Route proposed a new comprehensive campaign to increase trackable results in 2013. En Route’s tailored solution leveraged sponsorships of LGBT film festivals along the East Coast. The sponsorships built brand awareness of Baltimore, promoted an All Access Baltimore contest and built a qualified consumer marketing database through email collection. The film festival promotion included a 30-second trailer shown before festival features, promotional displays in theaters, pay-per-click digital advertising, public relations and on-site themed events resulting in more than 16,000 unique visits to the All Access micro-site and more than seven million paid media impressions. En Route also leads the Visit Baltimore LGBT Tourism Advisory Committee, produces targeted LGBT content for the destination website – baltimore.org, and manages production of the official Visit Baltimore LGBT Visitors Guide.
In 2013 En Route implemented a campaign for Visit Baltimore (focused on LGBT tourism) around East Coast LGBT film festivals. The goal: build brand awareness & a consumer marketing database. The promotion included 30-sec. trailers shown before films, theater displays, digital ads, PR & events. The campaign produced 16,000 unique visitors to the Visit Baltimore micro-site & 7 mill. (+) media impressions.

Franklin Square is one of Philadelphia’s original five squares and serves as a seasonal hub for family-friendly activities. Historic Philadelphia, Inc. received funding to develop a winter light show as a cornerstone of new holiday programming to enhance the use of the Square through November and December. As HPI’s marketing agency, En Route was tasked with introducing the holiday programming to new audiences and activating Franklin Square for a new season. With our strategic plans for partnership procurement and management, collateral and content creation, social media management, paid advertising campaigns and digital marketing, the Franklin Square Holiday Festival and accompanying Electrical Spectacle Holiday Light Show attracts visitors of all ages to Franklin Square every winter. Over the past three years, En Route promoted special theme nights (such as Ice Sculpting in the Square and Nutcracker Night) to enhance the evening programming during the holidays. The Electrical Spectacle show now attracts more than 200,000 attendees over an eight-week period and lead to a 16% increase in social media followers for Historic Philadelphia.
When Historic Philadelphia, Inc. received funding to develop a winter light show for Franklin Square, En Route was tapped to introduce the programming to new audiences. From partnership development to collateral creation, social media management to paid campaigns, En Route executes all marketing for the now annual show. The Electrical Spectacle attracts more than 200,000 attendees over an eight-week period.

CraftNOW, a creative collective of Philadelphia’s leading cultural institutions and artists dedicated to preserving and celebrating the city’s rich legacy of craft, launched the inaugural CraftNOW Philadelphia Event & Exhibition Series in 2015. Joining the project on the ground floor, En Route was engaged to build a brand narrative, design and implement an integrated marketing plan, launch social media channels for the new movement and promote the week-long event series through public relations. En Route produced and distributed all print collateral, served as the social media community manager for CraftNOW accounts, and executed a national media relations campaign to spotlight Philadelphia’s craft community and encourage the public to engage with the art of craft. Since the launch of CraftNOW Philadelphia in 2015, En Route has secured more than 60 earned media placements, established a reach of more than 100 million digital and print impressions, and organically grew the social media presence from zero to more than 1,500 engaged followers.
The CraftNOW Philadelphia Event & Exhibition Series launched in 2015. From the start, En Route was engaged to build a brand narrative, design & implement an integrated marketing plan, launch social media channels & promote the event series through PR. Since the launch, En Route has secured 60 (+) media placements & 100 mill. (+) digital & print impressions.

As the agency of record for the Chestnut Hill Business District, En Route attracts new audiences leveraging the neighborhoods’ diverse events, most notably, the Harry Potter Festival. In 2016, this organic fan festival garnered global attention and shattered attendance records after En Route’s communications strategy generated international exposure. Understanding the power of viral marketing, we worked with a local destination marketing organization (with a highly followed blog and social media platforms) to break the news about the expanding festival. The initial announcement was followed by a regional broadcast media blitz (securing festival previews, human interest stories and executive interviews), a social media campaign (inserting the destination and event into conversations surrounding the series), and national media outreach (ensuring accurate coverage and brand driven messaging). Results from this purely organic campaign included driving more than 40,000 visitors to the destination (an estimated 14,000 visitors attended the previous year), coverage in 100+ outlets across the globe (including Teen Vogue, Travel + Leisure, Newsweek, TIME Digital and BBC News) and more than two million social media engagements.
Chestnut Hill hosts the Harry Potter Festival. In 2016, this fan festival garnered global attention & shattered attendance records after En Route’s communications strategy generated groundbreaking exposure. Combining viral marketing & social media with exclusive teasers to Visit Philly & a media blitz, this purely organic campaign drew 40,000 (+) visitors to the destination, global media hits & 2 mill. (+) social engagements.

When the first Tall Ships festival in seven years sailed into Philadelphia and Camden, the event partners and producer signaled En Route to be their liaison with city representatives and tourism agencies to maximize visitation, overnight stays and economic impact. While the Festival planners brought the know-how to recruit ships from around the globe and manage the operations of the nautical event, En Route helped waterfront attractions develop strategies to book group tours and concept VIP hotel packages for visitors who wanted a closer look. En Route managed outreach to hotels and visitors centers, concierge and front line staff, and businesses and attractions that could enhance the Festival and create new opportunities throughout the city.
When the Tall Ships festival sailed into Philly, the event producer signaled En Route to serve as a liaison with city representatives & tourism agencies to maximize visitation, overnight stays, & economic impact while helping waterfront attractions develop strategies to book group tours. En Route managed outreach to hotels & visitors centers to enhance the Festival and create new opportunities throughout the city.

Certainly, one of the most unique and rewarding projects – and a frequent flier miles generator – took root when The Philadelphia Orchestra recruited En Route to Asia in 2012 to help launch a five-year China Residency Program. Since that first tour to Shangahi, Beijing, Tianjin and Macao, En Route has managed sponsorship activation, marketing materials, diplomatic events and so much more through China, Japan and Western Europe. En Route currently serves as project manager for the Orchestra’s annual overseas tours and manages globally-focused efforts at home, including the 2014 visit by the National Centre for the Performing Arts Orchestra and the 2016 China-U.S. Year of Tourism Closing Ceremony.
The Philadelphia Orchestra recruited En Route to Asia in 2012 to help launch a 5-year China Residency Program. Since that first tour, En Route has managed sponsorship activation, marketing materials, diplomatic events and more through China, Japan, & Western Europe. En Route currently serves as project manager for the annual overseas tours & manages the Orchestra’s globally-focused efforts at home.

Tianyu Arts & Culture Inc.’s Chinese Lantern Festival made its Northeast U.S. debut in 2016 at Franklin Square. An illuminating celebration of Chinese art and culture, the festival provided a unique opportunity to attract new visitors to Franklin Square and the City of Philadelphia. En Route was charged with developing the marketing plan to announce the festival, generate awareness, drive ticket sales for the seven-week event and spur repeat visitation to the Square. The comprehensive campaign leveraged paid media, social media, promotional partnerships, on-site activations, Search Engine Marketing and influencer engagement to successfully launch the inaugural festival. The 2016 event drew 92,000 visitors from all 50 states and 10 foreign countries and will return for a 2017 season. Leveraging organic user generated content, strategic social media engagement lead to a 20% increase in social followers for Franklin Square accounts with more than 800 images shared using the designated hashtag on Instagram.
The Chinese Lantern Festival made its Northeast U.S. debut in 2016 at Franklin Square. En Route developed a marketing plan to announce the event & drive ticket sales. The plan leveraged paid & social media, promotional partnerships, on-site activations, SEM & influencer engagement to launch the inaugural festival. The 2016 event drew 92,000 visitors & sparked a 20% increase in social followers for Franklin Square.
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ContactWe had a blast networking with the @phillyadclub and @ccbaphilly at their Happy Hour Breakfast event! 🍩 Thank you to @abc_creative for hosting and connecting us to many new friends in the industry 👔🤝
En Route is excited to work with our newest client, @achieveability! The local non-profit strives to permanently break the generational cycle of poverty for West Philadelphia families through higher education, affordable housing, supportive services, community and economic development, and accountability.
We hope all the kids that came out had an egg-celent time at the Hop-A-Long Trail! @marsglobal and @americanheritagechocolate helped everyone get into the Easter spirit by sliding them eggs and candy. @franklinsquarephilly is the only public green space serving Chinatown, Callowhill, and Old City neighborhoods! 🐣🐰
The Mashrabiya Project: Seeing Through Space - Now open at the @museumforartinwood through July 23!⠀
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The Mashrabiya Project is a community-focused, shared experience that links the heritage of the mashrabiya, a screening element with ancient origins, to responses in art and design that reflect considerations of space and seeing in contemporary life. The Project—the first in the U.S. to examine the mashrabiya as both an architectural object and a locus of metaphor—presents an opportunity for dialogue and connection across cultural and geographic borders. With its artful geometry and elaborate perforated designs, the mashrabiya became a defining element of Islamic visual culture and ornament.
Happy Opening Day! As the @phillies play their home opener, take a look at some of the kick-offs, inaugurations, and ribbon cuttings that En Route has planned, promoted, and managed. Need to make your next opening or launch a home run? Hit us up, and let us pitch to you.
En Route welcomes our newest client, @academiesinc! The non-profit proudly works with students, educators, and partners to improve outcomes for Philadelphia's youth, and provides career-connected educational programming.
An annual new works program called 'The Kiln' is being launched by @peopleslight, which will invite six artists to develop new projects at the theatre starting today until April 15! The Kiln will invite artists for a five-day residency that will culminate in a series of readings, performances, community conversations, and artist talks. ☀️
@theclaystudiophl was recently profiled by FOX29, featuring Executive Director Jennifer Martin detailing the non-profit ceramic art organization and its Figuring Space exhibition that runs until April 16. The internationally recognized studio offers a variety of interactive classes, workshops, camps, and public programs that are completely free!
En Route is thrilled to announce our newest client, the @hsofp! A hub for cultural enrichment, experiential education, and stewardship of collections and places, this organization preserves and shares Princeton’s diverse, important, and fascinating stories with wide audiences.
The En Route team attended the premiere of The American Revolution last night, and it was one for the history books! Thank you to @phl17 for their coverage of @amrevtheshow, which is currently running this week through April 1st.
Tonight is the opening night of @amrevtheshow! Playing a limited run of only 5 nights in Old City, the 50-minute performance is a cant-miss show, featuring 7 actors on a 21-square-foot table. Grab your tickets today, and experience the historical show of the season!
Attention all gardening and horticulture enthusiasts, the doors are opening this Saturday at @andalusiapa! From 10 am to 5 pm, Open Saturdays are your chance to explore the historic house, gardens, and arboretum, and you can also join scheduled tours on Mondays, Tuesdays, and Fridays throughout the season. 🌻🌸
As we continue through Theatre Week, @theatreexile has received great recognition from the @phillyinquirer! The great press includes being recognized as one of the notable Spring productions, and covering the highly anticipated show Abandon, premiering April 27. Also included are great eats nearby the iconic South Philly theatre, making a perfect dinner and a show combo! 📷: Robert Hakalski
As part of Theatre Week, @brtstage has been receiving excellent press for the upcoming "Cabaret" show! After being canceled in 2020, the Tony Award-winning musical returns tonight and will run until April 16. Buy tickets for a remarkable performance today! 🎭 @buckscountyherald @lowerbuckstimes
For a limited time only, the American Revolution is back! From March 28 to April 1, experience history in 50 minutes with an exhilarating theatrical production. Featuring 7 actors performing on a small tabletop stage, @amrevtheshow brings history to life in an unforgettable experience 🦅
Earlier this week, the Mayoral Candidates Forum on Hospitality and Tourism took place at the @pa_convention. We are looking forward to an exciting race between the many qualified candidates and helping Philadelphia grow into an even more desirable destination! @greaterphiladelphiahotel @6abcactionnews @phlvisitorcenter @prlaorg @visitphilly @discoverphl
With March Madness in full swing, stop by @loubirdsphilly today to fill out a tournament bracket for the chance to win $200! 🏀 Happy hour prices last from 4-10 p.m., and be sure to try the new St. Patrick’s Day Special: 🍀 "Lucky Charm" shot (Baileys and Jameson with green sprinkles!)
It's #CraftingMonth, which means it's the perfect time to sign up for the upcoming Tools of the Trades event! With the help of @craftnowphl and @nextfab_phl, you can learn crafting trades and explore beneficial resources that have made Philadelphia a national leader in the craft and maker sector. Access https://linktr.ee/CraftNOWPHL to sign up for virtual and in-person events taking place on 3/25 from 4 - 7 pm!
March Madness is here, and the perfect place to cheer on your favorite team is at @southbowlphilly! Featuring game day deals, delicious drink specials, and an atmosphere for all sports fans, you don't want to miss out on these NCAA tournament games! 🏀🍻