10 FOR 10While creating a respected and influential agency may not have been the ultimate goal when the En Route journey began a decade ago, En Route has grown into a diverse team of passionate and skilled professionals. Today that team is the go-to marketing resource for cultural, civic, and tourism projects, always focused on maximizing impact.
As we mark a decade in business, join us in celebrating 10 years of success with a look back at 10 major milestones on the road to En Route.
And so it begins
En Route Consulting launches as tourism marketing consulting business. The first projects include managing Mural Arts Month for the City of Philadelphia’s Mural Arts Program and developing a tourism master plan for Union County, New Jersey.
Planting tourism seeds in the Garden State
The South Jersey Tourism Corporation engages En Route to develop tourism product and marketing campaigns, and to launch a series of Tourism Assessment Programs with individual counties throughout the region.
Bigger clients, expanded reach
2009Harrah’s Entertainment brings En Route to Atlantic City to develop strategies to promote its four casino properties as destinations for LGBT travelers.
Mixing marketing with product development
En Route whips up some culinary creativity to create the Gingerbread House Display at The Shops at Liberty Place as a mechanism to promote the Historic Houses of Fairmount Park Holiday House Tours.
En Route goes global
En Route joins the Fabulous Philadelphians in China to help The Philadelphia Orchestra launch its five-year China Residency Program promoting cultural diplomacy.
Bringing the influencers to our clients
After En Route aids the Philadelphia Convention & Visitors Bureau in hosting the American Bus Association’s 2012 Marketplace, the CVB taps En Route to secure and manage the Active America China Summit in Philadelphia.
Project management skills and reliability lead to new routes
With new funding in place to relaunch the Philly PHLASH tourist loop, the Independence Visitor Center Corporation onboards En Route to help select a new operator, new vehicles, and new visitor-friendly plans to enhance the vital transit service.
We wrote the plan for tourism growth
En Route is selected by the City of Philadelphia Tourism & Hospitality Task Force to convene a study and report addressing tourism need periods and product development to drive visitation.
Reaching new heights with new attractions
Montparnasse 56, a global tourism company based in Paris, hires En Route to lead pre-opening planning and group sales strategy for the new One Liberty Observation Deck.
Turning community events into marketing magic
En Route’s second year promoting the Chestnut Hill Harry Potter Festival generates global media coverage and trending content on social media. Attendance increased more than 220%.